Sichuan Neijiang Weibao Food Co., Ltd., Zhou Radishes, founded in 1999, is a well-known trademark in Sichuan Province, a comprehensive food enterprise integrating the production, processing and sales of Sichuan special vegetables such as radish and kohlrabi
Sichuan Neijiang Weibao Food Co., Ltd., established in November 1999, is located in Zhenxi Town, Weiyuan County, Neijiang City. It is a non-public private enterprise, with 380 employees and an area of 30,000 square meters.
It mainly produces "Weibao", "Zhou Radish" brand radish, kohlrabi, Zhenkaiwei pickles and other products. It has the right to export foreign trade, is engaged in the industrialization of modern green agriculture, mainly focuses on the deep processing of Sichuan characteristic vegetables such as radish and kohlrabi, and is a comprehensive food enterprise integrating production, processing, sales and scientific research.
In the process of development and growth, it is the eternal theme of the company to take the road of innovation, continuously improve the ability to adapt to market competition, strengthen the internal management mechanism, and cultivate a team of high-quality talents. The company adheres to the business philosophy of "brand establishment, scientific and technological innovation, honest management, and standardized operation", and takes "heavy marketing, fine technology, image building, culture, brand, strong management, and team education" as the guiding principle; Internally grasp "cohesion, centripetal force, innovation, product power", and externally grasp "possession, execution, service, brand power"; The company has integrated the market, closely integrated the technology development center with the market, and won the market through all-round three-dimensional marketing.
Weibao Food Co., Ltd.'s vegetable raw material base was identified as a pollution-free vegetable production base by the Sichuan Provincial Department of Agriculture, "Weibao", "Zhou Radish" two trademarks have been awarded "Sichuan Famous Trademark", the company has passed the ISO9001:2008 quality management system certification, ISO22000 food safety system certification. Weibao Food's terminal network has spread to more than 10 provinces, municipalities and autonomous regions, more than 20 large and medium-sized cities, as well as domestic and international hypermarkets across the country.
The company has advanced mechanized production lines and a well-functioning green, organic and pollution-free food testing and R&D center. The company has strong technical force, and has hired a number of senior engineers, engineers and technical backbones from national food processing research institutions, who are responsible for product quality control and new product development. The company has invested a lot of money to transform the workshop, purchase and install a fully automatic modern production line, and realize the isolation of products from the human body in the whole production process. In terms of management, the company has identified six key food safety control points in strict accordance with the requirements of the ISO9001 quality management system and the ISO22000 food safety management system, and decomposed and implemented various indicators in place to ensure the taste, quality, hygiene and safety of the products. At the same time, in strict accordance with the requirements of the production workshop of export products, the company carries out closed disinfection and sterilization of the workshop, and strictly disinfects and changes the clothes of the entering personnel to realize the aseptic production of the workshop. The use of additives must fully comply with the requirements of national food additive safety standards, prevent unqualified raw and auxiliary materials from entering the workshop for production, and ensure that the products fully meet the requirements of national green food standards.
The company's market development is "based on rural resources, developing native products, building a strong brand, and moving towards the international market", taking the road of "specialization, specialization, and internationalization", enriching itself, strengthening itself, and improving itself, and taking advantage of the time to drive farmers in local and surrounding counties to plant white radish, kohlrabi, and greens, and strive to achieve the three acres of vegetable planting proposed by the party committee and government. Let it become a Sichuan pickle with Nanchong winter vegetables, Yibin sprouts, Xinfan kimchi, and Fuling mustard, and become the largest pickle production base in our province, making greater contributions to increasing farmers' income and promoting rural economic development.
