Beijing Liubiju Food Co., Ltd., Gui Xin Zhai, founded in 1736, is a subsidiary of Beijing Ershang Group, a time-honored brand in China, and a large-scale pickled vegetable and seasoning food processing enterprise in the same industry in China
Gui Xin Zhai is affiliated to Beijing Liubiju Food Co., Ltd., which is the largest in the same industry in the country and has strong technical force. A professional company with advanced machinery and equipment for the production and operation of pickles and condiments. It has the famous 470-year-old "Liubiju", which is the most time-honored brand in Beijing, "Guixinzhai" with a history of more than 270 years, and "Tianyuan" with a history of more than 130 years. The annual output of the company's pickled vegetable products reaches more than 20,000 tons, with sales of more than 100 million yuan and nearly 10 million yuan in profits and taxes.
Gui Xin Zhai was founded in the first year of Qianlong in the Qing Dynasty (1736 AD), which has a history of more than 270 years. The founders are a southern couple who came to Beijing to make a living, and they first set up a stall at the entrance of the vegetable market to sell homemade side dishes, and then rented a house in Tiemen Hutong, recruited apprentices, and opened the Guixin Zhai South Sauce Garden.
Because Gui Xin Zhai products are authentic, so from the 34th year of Guangxu in the Qing Dynasty (1908 AD), Gui Xin Zhai ushered in the first heyday in history, and has opened 3 branches of Nan Gui Xin Zhai, Gui Xin Zhan, and Gui Xin Dongji, and also has a processing plant with more than 100 people.By 1937, Guixinzhai employees reached more than 190 people, the business area reached 6,848 square meters, the annual output of mustard used in pickles reached more than 1 million catties, cabbage more than 1.5 million catties, and the amount of other melons and vegetables was also considerable, becoming the leading sauce garden in the capital.
After the founding of the People's Republic of China, Gui Xinzhai was reborn. In 1956, through the public-private partnership, Gui Xin Zhai merged with dozens of sauce gardens such as Lan Xin Zhai and Rui Xin Zhai, and established the "Beijing Xuanwu Pickle Factory" with Gui Xin Zhai as the main body. Later, it was renamed several times, such as Xuanwu Pickle Factory, Beijing Pickle Food No. 3 Factory, etc.
Entering the 90s of the last century, Gui Xin Zhai took the spring breeze of reform, ushered in the second heyday, the number of employees developed to nearly 300 people, covering an area of 28,000 square meters, the enterprise not only produces bergamot pimple, spiced tempeh, assorted vegetables, sweet noodle sauce these four major products, and pay attention to absorbing the strengths of each pickle, bring forth the new, research and development of new pickle varieties, such as: cinnamon silk, box brocade, sweet and spicy cucumber, osmanthus spicy mustard, spicy crisp, etc. On the basis of maintaining traditional products, Guixinzhai is developing in the direction of high-end pickles, and secondly, it is developing in the direction of low salt, low sugar and multi-flavor.
The company has initially realized the transformation of the modern enterprise system, the company will take scientific decision-making and management as the main body, gradually improve the scientific and technological content and innovation ability of traditional products, improve the competitiveness of product market, enrich and improve the cultural connotation of products, advocate corporate culture, carry forward the spirit of "six musts", further implement the brand strategy, strengthen the food safety and hygiene awareness of employees, accelerate the rapid development of enterprises, and firmly establish the unique corporate image and product characteristics of the six must-live brand in the domestic and international market competition.
