Yihai Kerry Kellogg's Food (Shanghai) Co., Ltd., Pringles, one of the top ten brands of potato chips, was produced by Procter & Gamble in 1970, and is now a subsidiary of Kellogg's, the world's largest cereal food manufacturer
Pringles potato chips, first invented by Procter & Gamble in 1970, have a history of 34 years. Since 1998, Pringles has maintained its position as the No. 1 brand in the market in terms of sales volume, and Pringles has become one of the best snacks for young people.
Among all the potato chips, Pringles potato chips, which only entered the Chinese market in 1997, have won the favor of many consumers with their unique characteristics. Pringles are available in a variety of flavours to suit consumer preferences. The unique and cute curved design of the potato chips itself is not only convenient for the entrance and stimulates the appetite, but also convenient for the most "potato chip friends" to gather in a family-Pringles round jar in a regular arrangement; The beautiful canned is easy to carry and pleasing to the eye, while ensuring the integrity and quality of the curved potato chips. All of this makes Pringles the perfect catalyst for a happy mood at Crunchy Unlimited. Whether you're out with friends or with your family, chewing Pringles' crispy crisps can create a pleasant and relaxed mood. Compete with friends for the last piece of Pringles, you can experience the mischievous and naughty friendship; Sharing the last piece of Pringles with your family can enjoy the sweet and warm family affection...... Sharing Pringles and sharing the joy is probably why men, women and children love Pringles.
Pringles potato chips are the only food product that P&G currently launches in the Chinese market, and it is one of the most unique. Launched in the United States in 1970, Pringles' advanced production technology has given Pringles three unique brand advantages: curved chips, unique cans, and a delicious taste and crunchy texture. In just three decades, Pringles has quickly become a global "ambassador of deliciousness".
Procter & Gamble sells Pringles
On the 16th, Procter & Gamble and American cereal food giant Kellogg (Kellogg) have reached a transaction agreement, Kellogg's will acquire the Pringles potato chip brand from Procter & Gamble for 2.7 billion US dollars (about 17 billion yuan) in cash.
As early as 2005, P&G decided to divest the food business, and has sold food brands such as Geeff peanut butter and Kerui shortening, Pringles potato chips is the only food business left by P&G, and this transaction also means that P&G will completely divest the food business.
Kellogg's is the world's largest breakfast cereal manufacturer, founded in 1906, headquartered in BattleCreek, Michigan, USA, is one of the world's largest food producers, with sales revenue of $12 billion in 2007, accounting for 31% of the market share, with processing plants in 18 countries, and products sold to more than 180 countries and regions.
