Fujian Changting Panpan Food Co., Ltd., I'believe, one of the top ten brands of potato chips, a famous trademark in Fujian Province, and an agricultural industrialization enterprise focusing on the intensive processing of agricultural products
Abili is a potato chip brand owned by Panpan Food. In 2008, Panpan Food Group launched a new potato chip brand "Abilee" under the strategic guidance of comprehensively enhancing brand power and taking the road of multi-brand development. With the cooperation of dealers across the country, Abili quickly spread to the market, and various terminal promotional activities were also in full swing. At the same time, Panpan Food has also formulated a variety of different sales policies for different channels and regions, and has taken a two-pronged approach online and offline, striving to catch up in the potato chip consumer market.
Company Presentation
Founded in 1996, Panpan Food Group is a national key leading enterprise in agricultural industrialization focusing on the intensive processing of agricultural products, with 12,000 employees. In addition to food, but also involved in the beverage, biotechnology, real estate, finance, minerals and other industries of the operation and management, up to now, the group has Fujian Jinjiang, Liaoning Xinmin, Sichuan Chengdu, Henan Luohe, Shandong Linyi, Hubei Hanchuan, Guangxi Nanning, Gansu Baiyin, Fujian Changting, Anhui Chuzhou, Jilin Songyuan and other 19 wholly-owned branches, marketing network distribution in the country's provinces, cities and counties and key towns.
The company mainly produces "Panpan" brand wheat fragrance series puffed food, French bread, soft bread, sachet sachet, silk run bread, small roll bag, dorayaki, Swiss roll, Oka cake, Meunier dry cake, soft waffle, meat muffin and other baked goods, as well as the blockbuster sub-brand "Ebilee" puffed food. In 2013, the company entered the beverage industry, producing healthy drinks such as vegetable protein and water, and vigorously built the group's food and beverage dual-pillar industries, sounding the clarion call to sprint to a 10 billion enterprise group.
In 2012, a total of more than 1 million tons of agricultural products such as potatoes, sweet potatoes, betel nut taro, chestnuts, bayberry, rice, corn, wheat, peanuts, poultry eggs and other agricultural products were processed, directly and indirectly driving more than 530,000 mu of agricultural product planting bases, and increasing the income of more than 200,000 farmers in the base, making outstanding contributions to agricultural efficiency, farmers' income, soil and water conservation in old areas, and the construction of a harmonious socialist new countryside.
The group company has brands such as "Panpan" and "Aibili", and has successively invited child stars such as Jiajia, Xu Jinglei, Jiang Wenli, Huang Xiaoming, Liu Xing, Xiaoxue, Xiaoyu, child star Kaikermani, Haiqing, Article, Zhang Xinyi and other film and television stars to serve as the company's brand image spokesperson.
"Panpan Food" is "China's Green Food". In 2013, the All-China Federation of Trade Unions awarded Panpan Food Group the collective honorary title of "National May Day Labor Award".
