Shanghaojia (China) Co., Ltd., founded in 1966 in the Philippines, is a food industry enterprise focusing on the production and sales of snack foods such as potato chips/candy
Shanghaojia (China) Co., Ltd. is a food industry-based enterprise group invested by LIWAYWAY Company of the Philippines in China in 1993. It is composed of Shanghai Chenming Food Industry Co., Ltd., Shanghai Chenguang Food Industry Co., Ltd., Shanghai Chenguang Shrimp Chips Food Co., Ltd., Shanghai Chenyang Food Industry Co., Ltd., Shanghai Shanghaojia Food Industry Co., Ltd., Suzhou Shanghaojia Food Industry Co., Ltd., Shanghai Jinxi Packaging and Printing Co., Ltd., Foshan Chenguang Food Industry Co., Ltd., Shanghaojia Food Industry Co., Ltd. (Harbin) and Kunming Shanghaojia Food Co., Ltd. In 1997, Vietham Liwayway Food Ind. Co., Ltd. was established in Vietnam. In 1999, Myanmar Liwayway Food Ind. Co., Ltd. was established in Myanmar.
The predecessor of the company
LIWAYWAY CAN BE TRACED BACK TO MANILA, PHILIPPINES AFTER WORLD WAR II. It started as a small, home-based handicraft workshop that focused on packing cornstarch. In 1966, Chenguang Philippine Limited was established to distribute starch, coffee, concandies and daily necessities. The second generation of the family who moved to the Philippines, Shi Gongqi and Shi Tianci, played an important role in the development of the company.
Our company was originally founded by Mr. ChanLib as a food processing factory in Manila, Philippines, mainly packaging starch and coffee and other food products, and acting as an agent. Since 1974, it has been producing snack food, and has a considerable production scale, accumulated rich production experience and a very high market share.
Shanghai Chenguang Shrimp Chips Food Co., Ltd., which was established by LIWAYWAY and Shanghai Shrimp Chips Food Factory, produces "pigeon brand" lobster chips, which are sold to more than 50 countries and regions around the world with new products and increasing output year by year.
Now, the popular Oishi Shanghaojia series of puffed food is LIWAYWAY and Shanghai Grocery Corporation cooperation in 1994 put into production, so far in a few years, has developed more than 100 kinds of taste, with excellent quality, medium price and excellent service, so that the "Shanghaojia" series of snack food sold well in major central cities across the country, favored by consumers.
Chinese market
In the seventies of the twentieth century, under the leadership of Shi Tianci, Philippine Chenguang Co., Ltd. began to quietly enter the emerging field of snack food and produced the first product - Shanghaojia fresh shrimp crackers.
In 1984, Shi Gongqi played a pioneering role in the sustainable development of the business. The adventurous Shi Gongqi began to boldly envision the wider world beyond the Philippines.
He explores and seeks to understand the Chinese market. At that time, China was just beginning to cautiously open up to foreign business, and it was important to choose the right time. He set his eye on Shanghai, a city once known as China's commercial center. It is believed that Shanghai will become the center of China's economic development. In 1993, there he founded the first company established in China by what is now Shanghaojia Holdings Limited.
Shanghaojia has also set up factories in strategic areas outside of Shanghai, including: Harbin, Wuhan, Zhengzhou, Changsha, Suzhou, Ningbo, Xuzhou, Kunming and Jiangxi. The introduction of new products and the expansion of sales outlets in urban and second- and third-tier cities continued to accelerate Shanghaojia's growth.
Our company was originally founded by Mr. Shi Gongqi and Mr. Shi Tianci from Fujian Province in Manila, Philippines, and mainly packaged starch and coffee and other food products, and acted as an agent. Since 1974, it has been producing snack food, and has a considerable production scale, accumulated rich production experience and a very high market share.
Shanghai Chenguang Shrimp Chips Food Co., Ltd., which was established by LIWAYWAY and Shanghai Shrimp Chips Food Factory, produces "pigeon brand" lobster chips, which are sold to more than 50 countries and regions around the world with new products and increasing output year by year.
Now, the popular Oishi Shanghaojia series of puffed food is LIWAYWAY and Shanghai Grocery Corporation cooperation in 1994 put into production, so far in a few years, has developed more than 100 kinds of taste, with excellent quality, medium price and excellent service, so that the "Shanghaojia" series of snack food sold well in major central cities across the country, favored by consumers.
