Cobik Copico

Overall scoring
80
Popularity index
15236

Copico brand introduction

Cobik logo

Fujian Dali Food Group Co., Ltd., Copico, one of the top ten brands of potato chips, the main brand of leisure puffed food under Dali Food Group, and a leading enterprise in the market share of domestic leisure food industry

Cobique Potato Chips is the main brand of the Group's leisure puffed food. With the brand concept of "friendship, joy, fashion and individuality", Kebik provides a wealth of choices for fashion consumer groups, quickly gains their recognition, becomes a catalyst for happy mood, and is the best choice for young people's snack food.

"Happy every moment, my Kebik", Kebik firmly grasps the personality characteristics of the young generation of "youth and publicity", and uses vibrant graphics and words to integrate the cheerful atmosphere into the brand, highlighting the fashionable and energetic brand image. In 2003, the launch of the Kebik brand rewrote the market pattern of only imported products in the potato chips market, and became a leisure puffed food brand loved by Chinese consumers.

High Fashion Group established its first production plant in September 1989 and began its entrepreneurial journey of inspirational and self-improvement, gradually expanding the enterprise. In 1998, Dali Group stepped out of the provincial border and opened its first branch in Chengdu, and since then, High Fashion Group has started from the historical and cultural city of Quanzhou, steadily and firmly marched towards the whole country, successively investing in factories all over the country, and entering the fast lane of development.

The group has more than 500 varieties of products under the three major brands of "Dali Garden" pastry, "delicious point" biscuit and "Kebik" potato chips, and has been recognized as a leading brand of snack food. In 2007, the group fully launched eight categories of "Heqizheng" herbal tea, "Dali Garden-Priority Milk" protein drink, "Qingmei Green Tea", and more than 20 varieties of beverage products.

The products sell well in every corner of 31 provinces, municipalities and autonomous regions in China through national sales outlets, with a terminal channel share of more than 85%, and are exported to South Korea, Japan, the Philippines, Malaysia and other countries. The stable marketing network has not only won the market and brought benefits, but also won the favor of consumers at home and abroad and the affirmation of the industry.


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