Henan Zhongpin Food Industry Co., Ltd., founded in 1993, is an influential brand in the meat industry, a well-known integrator of the meat industry chain, and a large-scale cold fresh meat/low-temperature meat products processing enterprise
Founded in 1993, Henan Zhongpin Food Industry Co., Ltd. is a production service enterprise specializing in agricultural product processing, food manufacturing, and food technical consulting services, including chilled fresh meat, low-temperature meat products, pre-products, oil products and food safety technical service consulting. The company's comprehensive strength ranks among the top three in the same industry in the country, and has successively won the first batch of national key leading enterprises in agricultural industrialization, national agricultural product processing industry demonstration enterprises, national top 100 demonstration enterprises in new rural construction, national pork processing sub-center, outstanding contribution enterprises in China's meat industry and other honors and qualifications, and has CNS accredited laboratory, national postdoctoral research workstation, national enterprise technology center and other scientific research platforms.
In recent years, the company has been positioned as a service provider in China's fresh food industry chain, adhering to the concept of openness and sharing, innovation and entrepreneurship, symbiosis and win-win, building a modern industrial system through the "Internet", and promoting the transformation of enterprises from the past processing and manufacturing industry to modern producer services.
1. "Internet" modern agriculture and the construction of a modern agricultural and animal husbandry industrial system
Through "Internet modern agriculture", the company integrates the relevant resources of the breeding industry chain, opens up the primary industry and the secondary industry, builds a 1.5 agricultural and animal husbandry service industry platform, provides online transactions, marketing information, data analysis, technical guidance and other value-added services for growers and breeders, and provides supply chain financial services based on online transaction data. Since 2015, a total of 1.6 billion yuan of financial support has been provided to farmers and brokers, thereby improving the precision level of production and sales of agriculture and animal husbandry industry, and driving the new generation and new farmers to change the traditional production and circulation of agricultural products.
In the management of the breeding base, the Internet of Things technology is used to record the production process, establish a database of the pig industry chain, detect the pig breeding environment, realize the quality traceability of agricultural products, and ensure the safety and quality of the source.
2. "Internet" collaborative manufacturing to build a fresh food service industry system
Through the Internet food processing and manufacturing industry, the company has deepened the integration of industrialization and informatization, realized online operation equipment operation analysis, fault warning, quality diagnosis, and remote maintenance, and improved the digital and intelligent level of production equipment.
First, personalized customization and flexible production. The company uses online transaction data to analyze and predict the consumer market and purchasing habits, and shorten the new product launch cycle; According to the personalized needs of users, it has achieved flexibility from product personalized R&D and design, production and processing to supply chain management. At present, the company has achieved the full integration of informatization and industrialization in 9 processing and manufacturing bases in the Central Plains and East China, North China and Northeast China, with a pig processing capacity of 9.3 million heads/year, a comprehensive processing capacity of 150,000 tons/year of meat products, and a comprehensive processing capacity of 30,000 tons/year of by-products, with more than 1,200 kinds of products such as chilled fresh meat series, meat product series, comprehensive processing series, and pre-product series, and at the same time, according to user needs, to provide customized product solutions.
The second is to build a C2B fresh supply chain management model. It has built 360 food centralized procurement and distribution service platforms in China, covering more than 170 cities; OEM integrated production capacity of 160,000 tons/year; The global procurement platform is distributed in 19 countries, has 9 import and export qualifications, and is the designated port operating unit for imported meat in Henan. Through the linkage of domestic and foreign suppliers through the 360 centralized procurement and distribution platform, we provide customers with one-stop product solutions; Provide manufacturers and suppliers with systematic value-added services such as production planning, customized R&D, and directional processing.
The third is to build a technical consulting service platform for Xianshida. On the one hand, relying on the company's national enterprise technology center, postdoctoral research workstation, CNAS certification laboratory, national pork processing R&D sub-center and other scientific research strength, on the other hand, linking universities, institutes and other resources, for suppliers, manufacturers, platform settlers, brands, distributors, retailers, etc. to provide quality diagnosis, food traceability, inspection and testing, technology application, product development, standard training and other whole-process technical consulting, food safety management and other one-stop solutions. In order to ensure the quality and safety of the traded goods, the company relies on the Xianshida technology platform to establish a supplier qualification certification system, conduct qualification certification for suppliers settled on the platform, and conduct quality inspection on the traded products; Through the application of Internet of Things technology, monitor the product status of all links in the supply chain and improve the traceability process.
Third, the industrial strategy interacts with the city strategy, and the leading enterprises gather the leading industries
Through the implementation of the "Internet" action plan to push to the "wall", the traditional processing and manufacturing base is upgraded to a park and a platform, with the endorsement of the group company, sharing high-end resource elements such as talents, information technology, technical standards, e-commerce, supply chain finance, talents, food safety, etc., driving the transformation and upgrading of the regional food industry, gathering new industries, enhancing the added value of agricultural products, and promoting regional economic development. At present, the park has become a local distribution center for fresh agricultural products and fresh food, a regional distribution center and a logistics node linking the whole country, and has become the basis for regional adjustment of agricultural structure and development of fresh food industry.
Through the industrial chain, the company has driven 150,000 farms, 150,000 farmers, 32,000 growers, 630 rural economic cooperation organizations and family farms, and trained a total of 300,000 farmers and rural brokers.
During the inspection of the company and the executive meeting of the State Council, Premier Li Keqiang repeatedly mentioned the company's innovation and entrepreneurship, transformation and upgrading. "The sound of the country's horn, the sound of artillery is heard here, and it is a serial cannon, a platoon cannon." "New models and new formats have been discovered here, which is the trend of the world, and you are the trendsetters of the times." "The 'double creation' of large enterprises has great promise and unlimited space, and it is hoped that large enterprises and small and micro enterprises will walk side by side to jointly support the blue sky of China's economy."
In the future development, we will grasp the development trend of the Internet, fully implement the deep integration of the Internet and offline formats, innovate and transform the agriculture and animal husbandry industry, food processing and manufacturing industry, continue to integrate the industrial chain, optimize the supply chain, reconstruct the value chain, and continue to improve the smart fresh supply chain ecosystem of openness and sharing, innovation and entrepreneurship, symbiosis and win-win.
