Henan Luohe Shuanghui Industrial Group Co., Ltd., founded in 1958, took the lead in introducing chilled fresh meat into China, creating a Chinese meat brand, the world's leading meat supplier, and an international large-scale food group focusing on meat processing
Shuanghui Group has always insisted on making a fuss around the word "agriculture", focusing on meat processing projects, and implementing industrialized management. With the slaughtering and meat processing industry as the core, the upstream development of feed industry and breeding industry, downstream development of packaging industry, logistics and distribution, commerce, foreign trade, etc., the formation of the main industry, industry supporting the industrial group, to promote the sustained and rapid development of the enterprise: in the mid-80s, the annual sales revenue of the enterprise was less than 10 million yuan, in 1990 exceeded 100 million yuan, in 2013 reached 47.2 billion yuan, the average annual compound growth rate of more than 30%.
Shuanghui Group implements the development strategy of six regions, based on Henan and facing the whole country in Heilongjiang, Liaoning, Inner Mongolia, Hebei, Shandong, Jiangsu, Zhejiang, Hubei, Henan, Jiangxi, Sichuan, Guangdong, Anhui, Guangxi, Shanghai and other 18 provinces and cities to build more than 20 modern meat processing bases, in 31 provinces and cities to build more than 300 sales branches and modern logistics distribution centers, in the United States, Spain, Japan, South Korea, Hong Kong, Singapore, the Philippines and other offices to establish offices, forming a nationwide, Radiating overseas production and sales network, Shuanghui products out of Henan, all over the country, to the world.
Shuanghui Group insists on introducing advanced technology and equipment to transform the traditional meat industry. It has invested more than 4 billion yuan to introduce more than 4,000 sets of advanced technology and equipment from developed countries such as Europe and the United States, and realized the integration of technology with international standards through digestion, absorption and re-innovation. Shuanghui Group took the lead in introducing chilled fresh meat into China, implementing "cold chain production, cold chain sales, cold chain distribution, and chain operation", realizing the brand management of meat, ending the history of selling meat without a brand in China, and creating a Chinese meat brand.
Shuanghui Group adheres to technological innovation, has established a national technology center and postdoctoral workstation, cultivated a product research and development team of more than 600 people, and made more than 1,000 kinds of product groups around the transformation of Chinese products, the introduction of Western products, and the deep processing of the slaughtering industry, to meet the needs of consumers at different levels.
Shuanghui organically combines the construction of the integrity system with the development vision and management culture of the enterprise, and establishes the corporate mission of "creating a Chinese meat brand and promoting the upgrading of China's meat industry"; It has formulated the quality policy of "consumer safety and health above all else, Shuanghui brand image and reputation above all else"; It has formed a corporate culture of "establishing an enterprise with integrity and virtue in the world"; It has realized a high degree of unity between the production and operation management of the enterprise and the construction of the integrity system.
Shuanghui Group adheres to the quality concept of "product quality is no trivial matter, food safety is as big as the sky", grasps quality with an iron fist, ensures safety with an iron heart, and applies international advanced management systems and information technology such as ISO9001, HACCP, ISO22000, and ISO14000 to all aspects of supply, production, storage, transportation, and sales, and constantly improves the quality and food safety internal control system, strictly controls procurement, production, and sales, and implements batch inspection of incoming raw materials, online head inspection of live pigs, and batch inspection of factory products. Open factory, transparent enterprise, consciously accept the supervision of consumers, media, government and other sectors of society, won the trust of consumers.
After 30 years of development, Shuanghui Group has expanded its industry, optimized its products, and made its brand sound, and has embarked on a new path of industrialization in the traditional meat industry. Shuanghui digests 20 million pigs, 700,000 tons of chicken, 70,000 tons of vegetable protein every year, transforms more than 10 million tons of grain every year, drives more than 1.7 million people to engage in planting, breeding and raw material procurement and product sales related to Shuanghui, increases the agricultural output value by more than 60 billion yuan annually, and increases the income of all kinds of social personnel by more than 10 billion yuan, making outstanding contributions to the local economy and China's meat industry.
