Yurun

Overall scoring
80
Popularity index
16503

Yurun brand introduction

Yurun logo

Jiangsu Yurun Food Industry Group Co., Ltd., a well-known meat product brand, has a number of production and processing bases for chilled meat/frozen meat, mainly engaged in chilled meat, frozen meat, and low-temperature meat products with pork as the main raw material

China Yurun Food Group Co., Ltd. ("Yurun Food 1068. HK) is one of the largest meat manufacturers in China, its products include chilled meat, frozen meat, and low-temperature meat products with pork as the main raw material.

Headquartered in Nanjing, Jiangsu Province, China, Yurun Food has a number of production bases for chilled and frozen meat and deep-processed meat products. The company has advanced production equipment and technology, with its unique technical methods, to develop a series of high-quality products in line with consumer taste.

Yurun Food has first-class brands, networked production bases, stable and efficient supply chains, extensive marketing channels and strong new product research and development capabilities in Chinese mainland. Looking ahead, the Company will continue to seize the market opportunities of the upgrading consumption structure in China's large and medium-sized cities, and further strengthen the market positioning and brand image of its brands of "healthy, high-quality, delicious and high-end" through advertising in mainstream media, thereby effectively promoting the rapid growth of the Company's low-temperature meat products and chilled fresh meat business. In the context of the large-scale and intensive development of China's meat industry and the continuous integration of the industry, the company will continue to further increase the production capacity of upstream and downstream businesses through acquisitions, new construction and expansion, and is committed to promoting industrial upgrading, technological innovation and improving the construction of service system, so as to lay a solid foundation for the rapid growth of market demand in the next stage. In addition, the company will focus on increasing the research and development of high value-added products, strengthen marketing efforts in the mid-to-high-end market, and continue to explore new markets to improve the breadth and depth of market coverage.

 


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