Shanghai Barbera Yizhou Catering Management Co., Ltd., a well-known chain of Italian Western restaurants, specializes in pizza-based Italian fast food brands, and is a comprehensive catering enterprise integrating restaurant management, brand marketing and franchise agency
Barbera is a national chain of Italian restaurants founded in July 2005 in Pudong, Shanghai, with a number of brands such as Barbera, Guoliuxian, Zhujiazhuang Typhoon Shelter, Astro Boy and Jiajiasheng. Barbera is an Italian restaurant brand that is developing rapidly in the Chinese catering market, and it is a casual restaurant that can be quickly accepted by consumers and positively recognized! It has always been adhering to the high-quality Italian cuisine that brings Chinese consumers. Its main customer base is mainly young people aged 18-30, with spending power, the pursuit of life, and a strong interest in new things.
Barbera's market positioning
In order to adapt to the changing market demand, new flavors will be launched regularly, and at the same time, it will continue to explore the prospects of the dessert market, with more professional management concepts, more mature products, and win a larger market share. The ultimate goal is to become a leader in the dessert industry.
Barbera's restaurant history
"Barbera Italian Casual Restaurant" was born in July 2005 in Pudong, Shanghai, because of its good brand image and product superiority, it has received the attention of world-renowned investment companies. In July 2007, after receiving capital injection from Carlyle, a world-renowned private equity fund, a wholly-owned enterprise with a registered capital of 9.8 million US dollars was established. On February 1, 2012, ---Lianyu Investment Fund, one of the most experienced industrial investment fund companies in Asia, officially completed a total investment of US$40 million in Barbera Group, a Chinese restaurant chain. Inject its strong internal operating resources into Barbera, work side by side with Barbera founder Chen Weixing and the existing management team to further improve and develop the brand business of Barbera Group, and further invest in the integration of other F&B brands in China through the Barbera platform to take the Barbera brand to a higher level.
In the process of brand building, the company has continuously recruited senior professionals in the chain catering industry, established a high-performance management team, and has become one of the most successful and fastest-growing chain catering groups in China.
