New Elements Catering Management (Shanghai) Co., Ltd. is a fresh food restaurant that provides delicious salads, sandwiches, juices and smoothies, supplemented by a variety of Asian cuisines and creative dinner dishes

In addition to the restaurant's signature selection of delicious salads, sandwiches, juices and smoothies, New Elements also offers a variety of Asian cuisines and creative dinner dishes. Since the opening of its first restaurant in 2002, New Elements has received numerous gastronomic and service awards from the magazine's readers every year.

Bringing you fresh and delicious food is the constant pursuit of the restaurant.

There are 14 New Element stores in Shanghai, 8 in Beijing, 2 in Guangzhou, 1 in Shenzhen, 1 in Nanjing, 1 in Suzhou, 1 in Hangzhou, 1 in Chengdu, 1 in Tianjin, and new stores have opened in the near future.

From the first restaurant in 2000 to the current 27 restaurants in 7 cities, the new element has gone a long way.

The story begins with Scott Minoie, a lifelong foodie and chef and his friend Sheldon Habiger, who ventured into the restaurant industry and opened a juice bar in Shanghai.

The exciting moment came in 2002, when a long-time customer working in Shanghai's high-end retail leasing department offered to offer a place for the young restaurant at Shanghai Centre. As soon as the news came out, other guests also expressed their support and gave financial support to the founder. Sheldon's wife, Wu Liang, also joined in, contributing professional retail management capabilities and government cooperation experience.

Thus, on July 12, 2002, New Elements began its culinary journey at the Shanghai Centre.