Founded in 1999, Shanghai Famous Trademark, Shanghai Famous Brand, advocate of the standardization of traditional Chinese food, Shanghai World Expo catering service provider, set catering, hotel and food production in one of the large groups

Founded in Shanghai in 1999 with a 300-seat restaurant, Harvest Day made Ningbo cuisine popular in Shanghai and grew rapidly in the following years. At the same time, Harvest Day has always insisted on selecting fresh raw materials, paying attention to the original taste of the products, and constantly innovating, and has developed dozens of new seafood production methods, which are deeply affirmed and loved by customers.

In 2003, Harvest Day started a new round of technological innovation, in addition to inheriting the food culture of Ningbo cuisine, but also absorbing the culinary essence of Shanghai, Hangzhou, Shaoxing and other places, and successively created the signboards of "Shanghai Ningbo cuisine" and "new Zhejiang cuisine". As one of the eight major cuisines in the country, Zhejiang cuisine has a long history and unique culinary characteristics, and the harvest day should not only prove its charm with the market, but also establish a more delicious, healthier and more connotative "new Zhejiang cuisine system". In 2004, Harvest Day established the "Central Kitchen", which not only unified the taste of dishes, but also innovated many products that were recognized by the market, and won many gold medals in various domestic and international cooking competitions. In the same year, the company also set up a "customer service center", and by improving the customer management system and brand marketing strategy, the popularity and reputation of the "Harvest Day" brand have been greatly improved. Compared with this, Harvest Day pays more attention to the management concept of "people-oriented", advocates "customer standards", carries out workflow reform, and carries out team performance appraisal, which has laid a solid foundation for the company to become bigger and stronger.

Harvest Day has become a household name in Shanghai, with more than 20 branches and more than 100,000 members in Shanghai, Beijing, Hong Kong and other parts of China.

Some of the domestic and international honors won on the harvest day

In 2002, Harvest Day won the honorary title of "National Green Catering Enterprise";

In 2004, it was awarded the honorary titles of "Famous Brand Enterprise in Shanghai Catering Industry" and "Famous Chinese Restaurant";

In 2005, it was awarded the honorary titles of "China Commercial Service Famous Brand" and "China Commercial Famous Brand Enterprise";

In 2006, it was awarded the honorary title of "Shanghai Famous Brand";

In 2007, it won the honorary title of "National Outstanding Enterprise Award in Catering Industry";

In 2008, it won the honorary titles of "International Famous Restaurant" and "International Food Quality Gold Award";

In 2009, it was awarded the honorary titles of "Shanghai Famous Trademark", "Shanghai Civilized Unit", "Popular Food King Catering" and so on;

In 2010, it won the honorary titles of "Shanghai Private Enterprise Competitiveness Innovation Gold Award" and "Shanghai Private Enterprise Competitiveness Quality Gold Award";

In 2012, it was awarded the honorary title of "Shanghai Famous Trademark" again.