An international catering service management group featuring high-quality Sichuan cuisine, supplemented by southern Cantonese cuisine/Tan cuisine and French cuisine
South Beauty is characterized by "one dish, one style, one hundred dishes and one hundred flavors", and has innovatively launched hundreds of classic dishes, inheriting and carrying forward the traditional Sichuan cuisine culture, and giving full play to the food color and fragrance. South Beauty also provides customers with a beautiful space that is both elegant and fashionable, classical and modern, traditional and innovative, perfectly integrating Eastern and Western cultures, and full of harmonious artistic atmosphere.
With the theme of innovation, health and fashion, on the basis of traditional Chinese Sichuan cuisine, supplemented by southern Cantonese cuisine, Tan's official cuisine and noble French cuisine, the Chinese and Western catering culture is integrated, breaking through the tradition and pursuing perfection, and creating a model of "Chinese food and Western food" and "combination of catering and art" in China, and has won wide praise from consumers at home and abroad for its creative business philosophy, fashionable, healthy and delicious boutique dishes.
Over the years, South Beauty has been committed to promoting Chinese food culture and advocating a fashionable and healthy life, sparing no effort to draw nourishment from the profound heritage of traditional culture, and is determined to innovate and improve, realizing the mutual integration of Chinese and Western cultures and the perfect combination of catering and art, and creating one legendary food myth after another.
The distinctive charm of South Beauty cuisine lies in its careful selection of raw materials, the inheritance and innovation of traditional cooking techniques, the strict guarantee of nutrition of dishes, and the fine pursuit of visual effects of dishes. Born under strict requirements and heavy checks, the boutique dishes of South Beauty have brought modern food art to the extreme.
In 2000, South Beauty, the core area of Beijing's CBD, was officially established as the China World Trade Center, and has developed rapidly in just a few years.
Based on the traditional Chinese food culture, South Beauty has the courage to break through and innovate, combining classic Chinese cuisine with fashionable and modern design business philosophy, not only pursuing the innovation and integration of dishes, but also making innovations in restaurant design, and making Western design of China's classical Jiangnan bridges and flowing water, each restaurant adopts a different decoration style, and hires international designers to tailor-made, with a combination of Chinese and Western styles, a restaurant environment with different styles, to bring consumers a fashionable, healthy and elegant dining experience.
At the same time, South Beauty has also readjusted its strategic objectives, using the original customer groups and needs to segment, aiming at the top service market, high-end business meal market, and fashionable and healthy food market, and pushing the dishes, services, environment and concept of Chinese business meals to the extreme.
So far, South Beauty has opened more than 60 branches in Beijing, Shanghai, Shenzhen, Taipei and other cities and locations with the most commercial value. In 2008 alone, more than 11 million business people, fashion elites and expats dined at South Beauty.
After more than ten years of healthy growth, South Beauty has gradually set a new standard of high-end service in China, developed into a world-class Chinese restaurant with the most fashionable taste and innovative ideas, and led the Chinese food industry to move towards a Chinese national catering brand with international standards.
