Founded in 1913, it is a time-honored brand in China and a well-known brand of pastries, focusing on the production of Chinese catering and food, known as "knowing the taste of parking, smelling the fragrance and getting off the horse".
Hangzhou Zhiweiguan, a century-old famous store known as "knowing the taste of parking, smelling the fragrance and getting off the horse", was founded by Mr. Sun Yizhai in 1913. Zhiweiguan is adjacent to Yan'an Road, a prosperous commercial street in the east, and a lakeside business street and the beautiful West Lake in the west.
In recent years, Zhiweiguan has taken the road of collectivization, industrialization and chain management development by virtue of the successful experience of well-known catering chain enterprises at home and abroad, so that the business has been sustainably developed. At present, Zhiweiguan has opened nearly 62 chain stores in Shanghai and the surrounding areas of Hangzhou, and has a chain distribution center with a construction area of more than 4,000 square meters and a modern large-scale food factory with a construction area of more than 28,000 square meters. Today, Zhiweiguan is implementing the strategy of restaurant chain operation with a famous store brand to achieve the rolling development of the enterprise.
Traditional famous snacks and dim sum compete with each other, pouring countless Chinese and foreign diners. "Fresh meat dumplings, cat ears, glutinous rice vegetarian roast goose, happiness double" and so on have been talked about, and have won many awards such as "provincial high-quality products", "National Golden Tripod Award", "Chinese famous snacks", etc., and also go east to Fuso, exported to Japan. Zhiweiguan is based on the traditional dishes of Hangzhou, boldly introducing the essence of various places. Under the management of celebrity chefs, the eight major cuisines are leading the way, and famous dishes emerge in an endless stream, such as "Silver Snow Fish with Chicken Sauce", "Duck with Dried Vegetables", "Wulin Boiled Duck", "Shredded Crab Roe Fish", "Dragon and Phoenix Shuanghui", "Spicy Lamb Leg", "Crab Roe Olive Fish", "Yipin Seafood Cup" and other exquisite dishes.
With its unique flavor name, authentic Hangzhou cuisine, superior service quality and first-class facilities and equipment, Zhiweiguan has attracted Chinese and foreign guests from more than 60 countries and regions to come to appreciate the three flavors of Zhiwei food culture. Zhiweiguan has received many political dignitaries and well-known personalities from all walks of life at home and abroad. Zhiweiguan has a high reputation in China, Hong Kong, Macao, Taiwan, and even Southeast Asia, and is a food paradise in the minds of guests at home and abroad.
Hangzhou Catering Service Group Co., Ltd. is a professional catering group engaged in the production of Chinese catering and food, investing in Western-style fast food, researching and disseminating food culture, mainly engaged in the operation and management of catering, hotel, photography and other industries. The group has excellent assets and strong strength, and has dozens of national and provincial culinary masters and service masters and other management and professional and technical personnel. The subordinate enterprises of the group include China Hangzhou Bang Cuisine Museum, Zhiweiguan, Zhiweiguan Weizhuang, Hangzhou Restaurant, Tianxianglou, Kuiyuan Museum, Hangzhou Photo Studio and other Chinese time-honored enterprises, and foreign investment in Hangzhou KFC Co., Ltd. In 2016, the group achieved an operating income of 4.922 billion yuan and a profit of 737 million yuan. After several years of hard work, in 2012, "Zhiweiguan" was rated as "China Famous Trademark" by the State Administration for Industry and Commerce. In 2012, the group was also awarded the honorary title of "National Harmonious Commercial Enterprise" by the China Finance and Trade Light Textile and Tobacco Trade Union; In 2013, the trade union of the group was awarded the honorary title of "National Model Workers' Home" by the All-China Federation of Trade Unions.
