Beijing Mr. Li California Beef Noodle King Co., Ltd., a well-known domestic national brand fast food brand, California Beef Noodle King in the United States, and a large-scale beef noodle fast food chain enterprise
Beijing Mr. Li California Beef Noodle King Co., Ltd. is a large-scale catering enterprise with a domestic chain operation of "Mr. Li" fast food project, with a history of nearly 40 years of entrepreneurial development. At present, the company has more than 400 restaurants and more than 7,000 employees in 19 provinces and cities across the country, becoming a leading enterprise of national brand fast food in China.
From 1972 to 1979, Mr. Li Beiqi, the founder of "Mr. Li" who had a unique insight into Chinese catering culture, successively opened 7 "Beef Noodle King" franchise stores in California, USA, which was successful, making it a Chinese fast food widely loved by Chinese in Southern California, and was praised as "California Beef Noodle King" by the California Chinese Restaurant Association, and was warmly praised by the Los Angeles Times with four gold stars, which was the highest praise for Chinese restaurants at that time. The "California Beef Noodle King" restaurant laid the foundation for "Mr. Li's" business.
On May 28, 1987, Mr. Li Beiqi used the advanced fast food management model to open the first beef noodle franchise store in China, "California Beef Noodle King" fast food restaurant in Dongsi, Beijing. Subsequently, a second restaurant was opened in Changchun. Then it opened the prelude to the Chinese fast food chain operation and created a precedent for the Chinese fast food chain operation. Since then, the "California Beef Noodle King" chain has sprung up in China and has formed a scale. "Mr. Li" beef noodles have gradually become a well-known national brand of Chinese fast food, which is well-known at home and abroad and has unique charm.
In September 1995, Mr. Li Beiqi served as the chairman of the board of directors and established "Beijing Mr. Li California Beef Noodle King Co., Ltd." in Beijing, which was responsible for the operation and development of "Mr. Li" beef noodle project in China. In January 2008, Mr. Li Beiqi passed away due to illness, in order to permanently commemorate the achievements of his brand and safeguard the rights and interests of consumers, the company decided in May 2008 to adopt the registered trademark "Mr. Li" as the signboard and replace the original "California Beef Noodle King" signboard of more than 400 restaurants. So far, "Mr. Li" has become a beautiful scenery and a bright and dazzling banner in China's catering industry.
In accordance with the requirements of the modern management model and management mechanism, on the basis of the vigorous development of the cause and the more solid foundation, after reintegration, the establishment of products, procurement, logistics, marketing, equipment, manpower, training, real estate, engineering and other reasonable and complete professional work departments to meet the needs of development, the formation of a sound working mechanism, and continue to improve, to the depth of specialization and development; The company optimized the central kitchen and built a high-level "Shandong Mr. Li Food Co., Ltd.", which greatly improved the overall distribution capacity and laid a solid foundation for optimizing the profit model; The company has set up eight marketing departments, each with its own responsibilities and put into work, and since the establishment of the new company, 20 new restaurants have been opened normally, which has added new economic growth points for the company. In the past year, the company's performance has increased by 50% year-on-year, and the same pipe diameter has increased by about 45% year-on-year.
The company relies on "relying on the system to standardize behavior; Rely on faith to build a team; Rely on innovation to drive progress; Relying on the development of the corporate culture of sharing results, we have created a standardized, institutionalized and modern Chinese fast food enterprise. At present, the company's management is developing in the direction of standardized management, clear procedures and details; It is intensifying its efforts in strengthening team building, strengthening internal training, building training restaurants, and cultivating various professional talents; It is speeding up the construction of the central factory, realizing industrialization, speeding up the development and construction of ERP system, and making great strides on the road of information management. In particular, the company has set the goal of "striving to achieve the listing of the company within five years from now on, and planting the banner of the 'Mr. Li' brand in every city in China in another ten years", and all employees are working hard to achieve this goal.
