Goubuli Group Co., Ltd., founded in 1858, is a time-honored brand in China, a world-renowned traditional flavor snack, a model of Chinese food culture, and a well-known flagship product of Goubuli buns
Goubuli Group Co., Ltd. is mainly engaged in the catering industry, with the development and sales of quick-frozen food and characteristic stereotyped packaged food, and its hotels have a history of more than 150 years of operating well-known Goubuli series of steamed buns and authentic Lu cuisine and Tianjin cuisine, and have created a unique "Goubuli" system with the "Goubuli" trademark as the core in the long-term production and operation.
Dog ignores the group
The well-known and world-renowned "Goubuli" is a century-old gold medal time-honored brand in China and a model of Chinese food culture. It is a pity that Chinese and foreign tourists do not eat Goubuli buns when they go to Tianjin, which is equivalent to not climbing the Badaling Great Wall in Beijing. Today, after a century and a half of vicissitudes of life, "Goubuli" in order to inherit and develop this world-renowned national brand, constantly advancing with the times, pioneering and innovative, has now developed into a diversified enterprise group with a strong corporate culture, scientific organizational structure, strong economic and technical strength and good reputation, and has established the leading position in Tianjin's catering industry. At present, "Goubuli" has a high-end restaurant as its main business, and its business areas involve Chinese simple meals, logistics and distribution, quick-frozen food, breeding bases, new product development, training schools and other formats. In recent years, "Goubuli" has always pursued the concept of "integrity-based, quality management", kept in mind the mission of "let Goubuli buns, fermented and steamed food contribute to human nutrition and health", actively advocated the concept of health, advocated green consumption, advocated family service, and actively explored and introduced advanced catering management concepts, so that the group's comprehensive level and coordinated development ability have been rapidly improved, and have been recognized and praised by all walks of life, and have won dozens of honorary titles and awards of extremely high specifications awarded by domestic and foreign governments and catering industry authorities. Goubuli Group is growing into an international and integrated large-scale enterprise group with an accelerated development trend, and will achieve more rapid development in the future.
Dog ignores the merchandise business
Goubuli is not only synonymous with famous restaurants. In order to continuously cultivate the brand, strengthen the brand, expand the influence of the brand, and increase the market development space, it has been involved in the field of commodity management since the early nineties of the last century. After the development of Goubuli quick-frozen food in recent years, it has a considerable scale, including more than 100 varieties of steamed buns, dumplings, pastries, sauce products in four series, and is sold in nearly 100 cities in 26 provinces, municipalities and autonomous regions across the country, and is exported to Japan, the United States, the United Kingdom, Hong Kong and other countries and regions, becoming a convenient and fast family food for consumers. At the same time, Goubuli's special production equipment and special raw material series of flour, soy sauce and condiments have become the necessary equipment and raw materials for all franchisees across the country, ensuring the unity and standardization of product quality, and being recognized by all franchisees. A variety of high-quality products such as pastries, moon cakes, lantern festivals, zongzi, pasta gift packs, etc., have also been successfully developed and put into the market, and the distinctive products are welcomed by the majority of consumers, and the market share continues to expand.
The dog ignores the buns
The flagship product, Goubuli steamed buns, is a treasure in China's splendid food culture, and is widely recommended as the first of the well-known "Tianjin Three Uniques". After more than 52 years of Goubuli buns, through the continuous innovation and improvement of several generations of masters, it has formed six series of more than 100 varieties adhering to the traditional pork buns, three fresh buns, sauce meat buns and innovative varieties of seafood buns, wild vegetable buns, whole crab buns, etc., with 100 bags and 100 flavors, and outstanding characteristics. It has successively won the gold medal of many domestic and foreign selections and competitions such as "Golden Tripod Award for High-quality Products of the Ministry of Commerce", "China's Best Famous Snack", "International Famous Snack", etc., and has been praised by consumers as "China's time-honored brand, the first package in the world".
Dogs ignore trademarks
In 1980, at the beginning of the resumption of the country's trademark management, Goubuli completed the registration of commodity trademarks, and in 1992, the Goubuli trademark became the first batch of registered service trademarks in the country. At present, the trademark of Goubuli goods has been registered in more than ten international classifications, and the service trademark was recognized as "well-known protection" by the Trademark Office of the State Administration for Industry and Commerce in 1999; In 2009, it was recognized as the service mark with the most market potential, with high commercial value and development potential.
