Chongqing Taoranju Food Culture (Group) Co., Ltd., founded in 1995, is a large-scale private enterprise integrating catering, ecological breeding, breakfast fast food cold chain logistics and distribution, chain operation and leisure tourism
In 1995, Taoranju started from scratch with 5 tables, and has now developed into a large-scale private enterprise integrating catering, ecological breeding, breakfast fast food cold chain logistics and distribution, chain management, leisure tourism, happy and beautiful rural construction, ancient town courtyard characteristic hotel, catering vocational training school, energy and financial investment, group development, etc. There are 20,000 directly employed employees, of which 95% are migrant workers and farmers, 70% are young people, and 65% are women. The industrial chain drives 100,000 jobs, and 1,000 new jobs are created every year. The annual sales volume is 2.58 billion yuan.
Tao Ranju has established raw material bases in Rongchang, Qijiang, Dazu, Wulong, Chengkou, Tongnan, Jiangjin and other districts and counties in Rongchang, Qijiang, Dazu, Wulong, Chengkou, Tongnan, Jiangjin and other districts and counties, purchasing more than 200 million yuan of agricultural products every year.
From 1995 to 2006, Taoranju mainly developed franchise chain stores throughout the country, and since 2006, it has begun to take the road of multi-industry and multi-brand development - in 2006, it built the "China Chongqing Taoranju Construction of Socialist New Countryside Demonstration Base" in Jiulongpo Baishiyi; In 2007, the "New Concept Boutique Chongqing Cuisine • Chongqing Guild Hall" was opened; In 2008, the "Taoran Ancient Town" with "folk cuisine, taste for a thousand years" was created, and the "Taoran Hall" with "Taoran Assembly Hall, Business First Class" came out; In 2009, "Beautiful Life, Love Full of Liangjiang - Liangjiang Hall" was completed, and Hongen Taoran Grand View Garden was opened; In 2011, the new "Tao Ranju Chongqing Garden Expo Park Flavor Village" was opened, and the "Feng Xiaogang 1942 Republic of China Street Shooting Base" was built; In 2012, Chengdu "Taoranju Chongqing Hall" opened; In 2013, "Women's Taoran Hotel" officially welcomed guests from all over the world; In April 2014, Wulidian Taozi Taowei Fashion Museum was launched, in July, Taoran Flavor Zhuang Beibei Store was opened, Taoran Dabao Nutritious Breakfast Fast Food was opened, Qingguo Alley was opened in September, and Taoranju Hey Pot was opened in Times Tianjie in December; In January 2015, Taoranju Ecological Fish Restaurant at No. 1 Park in Liangjiang New Area was launched, and in July, the first high-quality project of Chongqing Food Investment Group, Wulong Fairy Tianjie (store), the first group development industry, was opened, and in September, Taoranju • Longevity and Happiness Beautiful Village was opened.
It has invested in the construction of Taoran Residents' Heart Home, breakfast fast food and a demonstration base for micro-enterprise entrepreneurship, and has opened 100 24-hour community chain convenience stores in the main urban area.
Cooperated with COFCO, Shixian Taibai Liquor and Heavy Grain Group, one of the world's top 500 companies, to open the first affordable liquor supermarket in Chongqing's catering industry.
Since 2012, it has invested 200 million yuan in Dazu to build "Taoran Town, Happy and Beautiful Village"; Invest 150 million yuan in Wulong to build the "Taoranju New Rural Wulong Alpine Vegetable Demonstration Base"; Invest 150 million yuan in Changshou to build "Taoran Villa • Longevity, Happiness and Beautiful Village"; Invest 150 million yuan in Fuling Lidu to build "Taoran Villa • Lidu Happy and Beautiful Village".
Tao Ranju donates 200,000 yuan to the Chongqing Women's Federation every year to build a "Tao Ranju Chunlei School", and there are 15 schools so far; Actively participate in the "Guangcai Project Reservoir Area Tour", "Earthquake Relief" and "Flood Relief"; Condolences to the fire department, armed police, garrison area, etc., so far Tao Ranju has donated more than 18 million yuan.
Tao Ranju has been awarded hundreds of provincial, municipal and national honors, such as "National Advanced Collective for Migrant Workers", the first "China's Top Ten Catering Brand Enterprises", "National May Day Labor Award Unit", "China Youth Entrepreneurship Practice Base", "College Student Employment and Entrepreneurship Training Base", "National May Fourth Red Flag League Branch", "National Advanced Unit for Rural Youth Transfer and Employment", "Female College Student Entrepreneurship Practice Base", "National Advanced Private Enterprise in Employment and Social Security", etc.
