Shanghai Jinmeng Suzhehui Catering Co., Ltd., a famous trademark in Shanghai, synonymous with innovative Shanghai cuisine, a Michelin-starred restaurant, and a cross-food/catering industry/multi-brand industrial chain integration group
Founded in 1999, as the first brand of Jinmeng Group, "Jiangsu Zhehui" Chinese restaurant inherits the essence of Chinese cuisine, creates healthy, delicious, innovative and trendy Chinese cuisine product characteristics, high-quality modern catering services, and an experiential dining environment that innovates the style to serve customers in Shanghai and other major cities in China and at home and abroad. Up to now, "Jiangsu Zhehui" has opened more than 20 branches in Shanghai, Beijing, Hong Kong, Macau, Suzhou, Hangzhou and other regions, and has won the honors of "Shanghai Famous Trademark" and "Michelin Star Restaurant", becoming synonymous with "innovative Shanghai cuisine".
Jinmeng Group introduced
Jinmeng Group is a multi-brand industrial chain integration group across the food and catering industries. The first Chinese restaurant brand "Su Zhehui" restaurant was founded in 1999. After more than 10 years of operation, "Jiangsu Zhehui" has become a well-known restaurant chain brand in China, rated as a famous trademark in Shanghai, and its business scope has expanded from Shanghai to the whole country, with more than 20 branches in Beijing, Shanghai, Hong Kong, Macao, Suzhou and Hangzhou. In 2005, Jinmeng Group launched the multi-level development strategy of brand diversification, and the high-end brands "Tiancuiting" and "Jiangsu and Zhejiang General Association" were established one after another, and won various catering awards at home and abroad for many times with its unique business characteristics. In 2009, Jinmeng Group's brand "Douxiangyuan" for mass consumer groups was officially launched, becoming the first Chinese casual catering brand in China featuring Jiangsu and Zhejiang pastries and Shanghai-style cold dishes and lo-mei. Adhering to the brand concept of "small taste, big taste", "Douxiangyuan" is welcomed and recognized by the majority of consumers.
In the cultivation of enterprise management personnel and technical talents, Jinmeng Group adheres to the "people-oriented" human resources development concept and implements it in the team building of the enterprise. The group has a training system, echelon construction system, performance appraisal system, etc., to train employees to become sustainable talents, and provide employees with good promotion space. At the same time, in 2010, the group set up Jinmeng College for the purpose of cultivating and transporting professionals in the catering industry, hired senior teachers and technicians in the industry, opened a comprehensive and systematic catering business and technical training courses, and prepared to recruit students from the society.
In order to realize the vertical extension and horizontal development of the two major industries of food and catering, Jinmeng Group has established a large-scale production and distribution center in Shanghai Qingpu Industrial Park, established a supply chain system with integrated management of modern ERP system, integrated product research and development, cost accounting, processing and production, collection and distribution and other functions, and formed a food and catering ecological industrial chain that extends the production, supply and marketing chain to the source of product raw materials - major agricultural and sideline product production bases. Provide finished and semi-finished products of uniform quality and specifications for the group's various brand foods, chain restaurants and personalized restaurants. At the same time, it completes the docking of brand image, products, services, channels, terminals and group strategies. With the supply chain system, Jinmeng Group continues to explore the market in the fields of food production and processing, catering consulting, and investment.
