Founded in the United States in 1931, its range of herbal essence products was an instant hit in the United States, and in 2016 Procter & Gamble sold them to Coty
"Fall in love with shampoo, fall in love with Ikalu!" Since its birth in the United States in 1931, Icalu has been conveying the breath of nature with simple packaging and bright style, and in the 70s of the 20th century, Icalu developed a natural herbal essence shampoo, and since then embarked on a natural herbal hair care road. Extracting herbs, flowers and fruits from nature, Icallu has created a series of special shampoos and treatments for different hair types and needs, leaving hair hydrated and colorful, and a fragrant and pleasant atmosphere lingering around you. After 80 years of glorious history, Icalu has created one classic after another, and its products have been continuously upgraded with the development of science and technology. In 2011, the new Icallu Hydra with dual plant essences was launched, with beautiful packaging and upgraded hydrating formulas, which will surely set off another wave of Icalu's "Enjoy Nature".
Since January 1996, Icalu Herbal Essence Product Series has launched 15 different types and 26 different specifications of products in China, from shampoo, conditioner, anti-dandruff shampoo, 2-in-1 shampoo to styling products, with the most comprehensive hair product line. Its natural ingredients are the main features, bringing a unique fresh feeling, which is in line with the global life trend of "returning to nature and advocating environmental protection", and is deeply loved by consumers.
The Icaloo Herbal Essence product line is formulated with natural plant extracts and pure alpine spring water, which contains the fragrance of natural flowers and plants, and the fragrance has won the "American Fragrance Association" award. The new and unique transparent packaging highlights the natural purity of the product. The product makes full use of renewable natural resources, does not contain any petrochemical ingredients and animal by-product extracts, and can be decomposed by microorganisms.
Honors and awards
In its more than 70-year history, Icalu has created many industry firsts and is respected as a leader in the shampoo and hair care industry. In the '70s, Icalu responded to the trend of returning to nature, extracting herbal essences and developing naturally scented shampoos and conditioners. The herbal essence line of wash and care products was a huge hit in the United States as soon as it was launched. With strong technical force and unremitting efforts over the years, the Stanford Research Center has made Icalu a leader in the field of hair coloring and shampooing, and is respected as a leader in the industry. As the world's fifth-largest shampoo and hair care brand, Icalu has a good reputation among users, and is widely welcomed, with a total annual sales of nearly one billion US dollars.
