Founded in 1954 in the United Kingdom, an international hairdressing pioneer, a symbol of authority on quality hairdressing products and professional hairdressing education, a full-line supplier of hair care products and styling products, it was sold by Procter & Gamble to Coty in 2015
Sassoon is a rising star in Procter & Gamble's shampoo brand, and they invited the internationally renowned hairdressing expert Vida Sassoon to be their brand ambassador, and used Vida Sassoon's name as the brand, so as to establish the image of professional shampooing and hair care, and "my brilliance comes from your style" has the finishing touch. As an international hairdressing pioneer, Sassoon is inspired from all directions. From nostalgic rock to modern runway runways; From classic architecture to intriguing interstellar exploration, each one celebrates Sassoon's innovative spirit.
In 1954, the first Sassoon salon was built in London. For 50 years, Sassoon has been leading the fashion and hairdressing trends and becoming the embodiment of glamour for avant-garde and style. At the same time, it provides consumers with an excellent full range of hair care products and styling products. From the Bob cut with thick bangs to the staggered length of Havington to the glamorous draped straight hair storm, Sassoon's appearances every season always bring endless creativity to everyone who loves and chases fashion. In 1997, the Sassoon brand officially landed in China, bringing endless creativity from London, Paris, and New York to China. The Sassoon Academy in Shanghai is a pioneer base for us in China. Sassoon has been working closely with fashion brands to create fashionable and classic hairstyles, and provides a full line of high-quality products for washing, conditioning and styling to help consumers build their personal selves that keep up with fashion. The Sassoon brand will continue to be committed to product innovation, providing more high-quality hair products and avant-garde fashion trends, hoping to help everyone who pursues fashion to create.
As an international hairdressing pioneer, Sassoon is inspired from all directions. From nostalgic rock to modern runway runways; From classic architecture to intriguing interstellar exploration, each one celebrates Sassoon's innovative spirit.
Sassoon is infinitely creative, and I am a hairdressing pioneer. A new era of creative and passionate Sassoon fashion elites working together to create hair trends has begun. Whether you are a gentle and sweet cute girl, or a sexy babe who is irresistible in charm; Whether you're a cool hip-hop teenager, or a gorgeous retro prince who aspires to be the most unique version of yourself and become a trendsetter, let Sassoon take you to find your most dazzling look this season.
