Founded in 1889 in the United States, the first beauty soap was launched, and it is a world-renowned shampoo and hair care brand, with excellent quality and star temperament, its products include shampoo/conditioner/shower gel and soap
In 1924, Lux first introduced the first beauty soap in the United States. Up to now, it has spread to more than 100 countries around the world. The main markets include Arabia, India, Brazil, China, etc., and in Japan, Lux dominates the market. Sales in 2003 amounted to nearly $1.1 billion. Its products include shampoos, conditioners, shower gels and soaps, among others.
Lux was founded in 1889 and initially produced soap only for washing clothes, called "Sunshine Flakes". A few years later, it was renamed LUX, which is derived from the Latin word for "light" and also contains the meaning of luxury.
In 1926, Lux officially entered China and became the first international brand to enter China.
In the 30s of the 20th century, Lux stepped into the international arena, landing in India, Argentina and Thailand, and continued to grow, eventually opening representative offices in more than 100 countries. There are even some popular film and television superstars who call Lux Zun "the secret of beauty".
In the 40s and 50s of the 20th century, Lux worked to consolidate its position in women's lives. During this period, men also began to enjoy the luxury of Lux luxury.
In the 60s, Lux readjusted its advertising model and added more romantic elements. The slogan, "Celebrity Feelings," is an encouragement for all women to go to the party.
In the 70s, the social trend began to tend to "nature is beauty", and the wrestler girls in the same period, in addition to having star temperament, also required to have "natural beauty", which was a step for wrestlers to keep up with the social trend. Since then, women have embraced the idea that beauty is within reach.
In 1986, Lux returned to China and became the No. 1 brand in the field of personal care.
In the 90s, Lux landed in China, and joined hands with Zhong Chuhong, Maggie Cheung, Li Ruotong, Wang Zuxian, Cecilia Cheung, Shu Qi and many other top Asian superstars, while expanding the brand influence, it also made the brand formation of Lux deeply rooted in the hearts of the people.
