Founded in Switzerland in 1947, it is the world's leading brand of damaging shampoos and a provider of solutions to various hair problems, known for its ability to strengthen and elasticate hair
As a hair care specialist under Procter & Gamble, Pantene has always been committed to healthy hair care around the world, believing that beauty comes from health and providing solutions to various hair problems.
In 1940, a Swiss scientist invented pro-vitamin (pro-V), which can improve hair health, make hair strong, moisturize and increase elasticity.In 1947, the Pantene brand was born in Europe, and soon after in the United States. As a result, a name that symbolizes health and beauty, "Pantene", began to set off a revolution in hair care around the world.
Each bottle of Pantene's shampoo and conditioner contains 300,000 trillion amino acid micronized molecules, which can deeply moisturize the hair shaft, not only repair damaged hair, but also prevent hair damage, and make women's hair more healthy and beautiful from the inside out. Pantene's new and upgraded range is designed to give your hair elasticity and vitality, so you can look beautiful every day.
From the pro-vitamin logo to the new Shirra logo, Pantene conveys a message of nobility and elegance. The new logo is inspired by the warm and sunny winds of the Mediterranean. The Pantene brand comes from Europe, the brand style comes from the elegant and noble feeling of the Greek goddess, and the new brand logo with the Mediterranean breeze as the core of the design expresses that the Pantene brand is not only committed to the scientific and technological research of healthy hair, but also represents the beauty and nobility of the fashion. The rebirth of Pantene's image and the research and development of new technologies have allowed every woman to discover her most unique beauty, so that she can feel the excitement of life more happily, and a new fashion proposition of "discovering unique brilliance" is born!
The origins of Pantene's transformation can be traced back to Aphrodite, a goddess of love and beauty in ancient Greek mythology. This beautiful goddess is passionate, radiant, confident and elegant, and those who are blessed by her will feel full of energy and perceive their beautiful side, thus making themselves more noble and confident. Today, with its unique hair proposition and effective technology, Pantene has become the love of fashion and life, through more efficient hair care technology and new beauty proposition, so that all people who use Pantene can feel the benefits, discover their own brilliance, find their own beauty and charm, and glow with confidence.
