Founded in 1973, it is a professional brand of mid-to-high-end anti-dandruff and scalp care, the country's first "men's and women's distinction" anti-dandruff shampoo brand, and the "impeccable" anti-dandruff trend of products is well-known in the industry
Qingyang, an international hair care brand with an international reputation for professional dandruff, has carved out a territory of its own in the eight years that it has been present in the huge market of China. Profound brand accumulation, professional anti-dandruff technology, and the brand spirit of constantly pursuing challenges have made Qingyang a trustworthy anti-dandruff brand in people's hearts, and continue to lead the "impeccable" anti-dandruff trend in China.
Profound accumulation, casting an international reputation
Qingyang's reputation for professional dandruff comes from its international brand reputation accumulated over more than 40 years. As early as 1973, Ching Yang began to sell in Greece. In South America and Southeast Asia, Qingyang is known as the No. 1 brand in the anti-dandruff shampoo market. In March 2007, Qingyang entered China in an all-round way, striving to help Chinese consumers fundamentally solve the 20-year-old dandruff problem.
Focus on dandruff and earn a high level of trust
As a professional brand of mid-to-high-end anti-dandruff and scalp care, Qingyang has proposed the subversive concept of "male and female" scalp care to Chinese consumers for the first time. According to the different care needs of different scalps, Qingyang has specially designed 15 products in 3 series of men, women, and general. As a professional technical support, Qingyang Paris Center has developed anti-dandruff technologies such as "Qingyang Silk Soft" and "Qingyang 2.0". In 2011, Qingyang devoted itself to the research and development of the effective anti-dandruff technology "Nourishing Factor 10", which is rich in a variety of nutrients, through deep nourishment of the scalp, directly hitting the root cause of dandruff problems, strengthening the scalp, enhancing scalp resistance, and truly achieving continuous dandruff.
Dare to challenge, and the mission will continue
From inviting celebrities with different styles such as Xiao S and C-Ronaldo to endorse them with a challenging spirit, to the groundbreaking branding of the "Impeccable" series of fashion series, to becoming one of the sponsors of the F1 Lotus team, to the "Impeccable" Asia's pinnacle music festival. Over the years, Qingyang has been committed to conveying the brand spirit of youth, fashion, self-confidence, daring to challenge, and doing what it says. At the same time, in the research and development of products, Qingyang advocates technological innovation, constantly challenges new dandruff heights, meets the increasingly stringent requirements of consumers, and practices the brand spirit with actions.
New Qingyang, open a new law of dandruff fighting
In May 2014, Qingyang released the "New Rules of Anti-Dandruff", leading consumers into a new field of scalp dandruff, not only removing dandruff on the surface of the scalp, but also devoting itself to the development of effective anti-dandruff technology "Nourishing Factor 10" to revitalize the natural protective layer of the scalp and continuously and effectively remove dandruff troubles.
At present, Qingyang has provided tailor-made anti-dandruff and scalp care solutions to consumers in more than 30 countries, and has been experienced and trusted by more than 100 million consumers around the world. In the future, Qingyang will continue to pay attention to the needs of Chinese consumers, so that the "professional dandruff brand with the courage to challenge" will be recognized by more people.
