In 1989, it entered the Chinese shampoo market, leading the trend of two-in-one shampoo and care for hair, and a leading brand in the hair softening industry

Procter & Gamble's Rejoice, a brand, entered the Chinese shampoo market in October 1989 and led the trend of two-in-one shampoo and care. Over the years, it has maintained its leading position in the Chinese shampoo market and has become an indispensable part of Chinese women's lives.

In line with the belief of upgrading people's supple experience, Rejoice has continuously improved its product lines such as Essence Care Series, Home Care Series, and Beres to maintain an excellent position.

Pushing the limits of suppleness and escalating the supple experience – that's Rejoice.

Facing pressure calmly, maintaining a confident and elegant image, and showing your beautiful self to the world - this is the requisame woman.