Amorepacific Group, Korea's top oriental shampoo brand, is a hair care product that combines the high-tech essence of oriental medicine

The oriental hair care brand 'Lu' was developed in 2008 by the 'Oriental Medicine Research Team' at Amorepacific R&D Center. From more than 400 kinds of Korean medicine, we have carefully selected ingredients that are good for the scalp and used modern methods to achieve the ideal "black and vibrant" beautiful hair. Through years of research, we have developed 'Lu' by combining the ancient oriental medicine hair care technology with Amorepacific's unique technology. The brand has gained great popularity since its launch, and has been loved by many users who want to experience the unique hair care of Korean medicine. At present, the "Lu" brand is sold in various places overseas. (China/Japan/Taiwan/United States)

The brand name "Lu" is pronounced "RYO" in Korea, and in traditional Chinese music, it belongs to Yinlu Lu, which means that the combination of yin and yang rhyme makes the scalp achieve the best balance of rhythm. An imbalance in the harmony of yin and yang in the skin can lead to overcooling or overheating of the scalp, which can lead to various scalp problems (dryness, itching, dandruff or excessive scalp oil secretion) and can also cause problems such as dryness, breakage, and fallout. It is the purpose of the "Lu" brand to regulate the health of the scalp and grow healthy and plump hair naturally with the rhythm of Lu.

Lu uses the finest Korean medicine ingredients that have been carefully selected, so please choose the appropriate hair care products according to your specific hair problems and needs, so that your hair can radiate the beauty of sound.