
Unilever's hair care brand, a well-known supplier of shampoo and hair products for different hair types, is popular for its wide range of products and meticulous classification
Charsian is derived from another Unilever brand, Sunsilk, the world's largest hair care brand, with a variety of shampoo and hair products depending on the hair type. In 1998, she started the creation of the brand in China, inheriting Sunsilk's spirit of understanding women's needs. After 15 years of development, Xia Shilian has grown into a well-known personal care brand in China with a natural and healthy brand image and a brand awareness of continuous innovation.
Xia Shilian brand story
The first person to translate the name of "Xia Shilian" was Zhang Yuanji, a celebrity in the cultural circle and a veteran in the publishing industry. Around 1916, the Englishman Cole opened a Baowei pharmacy in the Shanghai Concession, selling drugs and cosmetics shipped from England, and printing propaganda materials and instructions in the Commercial Press. In order to expand sales, Kohl asked Zhang Yuanji, then manager of the Commercial Press, to translate the English trademark "Hazeline" into Chinese, and Zhang Yuanji translated "Hazeline" as "Xia Shilian" and "Hazeline Snow" as "Xia Shilian Alabaster", and the two translated names of Xin, Da and Ya have been circulating for nearly a hundred years.
Translating "Hazeline" as "Xia Shilian", Zhang Yuanji is just an impromptu work that comes easily. And the person of his life, it is also appropriate to use the three words "Xia Shilian" to describe it - a summer lotus flower in Shilin, with high quality, elegant personality, and mud without staining.