Founded in 1996, a well-known personal care brand under Beiersdorf, Germany, the main shampoo/conditioner/hair mask/shower gel/soap series products

In 1996, Shulei, a well-known Chinese personal care brand under Beiersdorf's subsidiary Beiersdorf Daily Chemical, was founded. In the same year, Shu Lei won the title of "Hubei Famous Brand" (96-98) and "Hubei Province Market Best-selling Goods".

Since its establishment in 1996, it has developed into one of the leading brands in the field of domestic famous detergent with dozens of products in 5 categories, including shampoo, conditioner, hair mask, shower gel, soap, etc., with sales covering the whole of China and an annual turnover of more than one billion yuan.

Beiersdorf Personal Care Products (China) Co., Ltd. is a leading personal care company in China, headquartered in Wuhan, Hubei Province, under Beiersdorf AG of Germany. Adhering to the concept of "sharing a beautiful life", it is committed to meeting the needs of Chinese consumers for high-quality personal life, and has well-known personal care brands such as Shulei, Meitao, Fengying, and Shunshuang. The company has established three production bases in Wuhan, Xiantao and Guangzhou, Hubei Province, and has built an international advanced scientific research center in Wuhan. With the global resources and R&D technical support of the parent company, Beiersdorf Daily Chemical is increasing its development of the Chinese market and continuously providing more and better products for Chinese consumers.