French JEAN PATOU company, Joy jean patou, founded in France in 1930, is a well-known perfume brand, the world's most expensive perfume, famous for the production method of flowers and essential oils, and its unique formula of rose and jasmine in perfume is highly praised
Jean-Patou品牌1912France的诺曼底。其旗下的perfume品牌Joy jean patou诞生于1930 year，之后在2001年被P&G收购。
Jean Patou was one of the greatest fashion designers of the 20s and 30s of the twentieth century, and he was world-famous for his sweaters and athleisure clothing.
Born in 1887 and French of Hispanic descent, Jean Patou gradually turned his interest to the world of clothing after a few years as an apprentice in his father's tannery. In 1914, Jean Patou opened a clothing salon called "PARTY". Soon after, World War I broke out, and Jean Patou went to serve in the battlefield for four years. After the end of the war, he opened a clothing house in rue Saint-Florentine in Paris under the name "Jean Patou". The Jean Patou brand's first fashion presentation in August of that year was a huge success.
Jean Patou studied with Chanel all his life and was determined to create a world-class fragrance as well, so he traveled to Grasse, the perfume capital of France, to sample them. In 1925, Jean Patou debuted the fragrance, followed by Joy, 1000, and Jean Patou's Arrogant, Voyager, and Dancer.
Jean Patou's perfumes are known for insisting that every bottle is made from the best floral materials and essential oils, and every Jean Patou fragrance has become a classic. There are only two perfume houses in the world that have professional perfumers, and Jean Patou is one of them.
Launched in 1930, Joy is the most expensive perfume in the world. Even though it was the backdrop of the Great Depression. JOY is "the most expensive perfume in the world", only 30 ml of perfume requires at least 10,000 jasmine and 28 dozen roses, named "JOY", which is hoping to become a bright color in the dark days. Jean Patou said: "Forget our financial pressures, forget our declining turnover, forget our budget, and be free to choose the best raw materials in the world, I want to give the most beautiful gift in the world to those guests who cannot come for financial reasons." ”
The overflow of the first taste of JOY, the fragrance produced by the combination of Bulgarian rose and Grasse May rose and jasmine, bright and gorgeous; This bold, highly concentrated combination adds elegance and richness to the JOY fragrance's mid-notes and undertones, respectively. It's about 1.5-2 times that of Chanel No.5.
The JOY bottle design was the work of Louis Süe, the architect and interior designer of the time. He strictly followed the "golden section" principle of ancient Greek architecture, so that the whole bottle looks simple, but faintly reveals a noble and elegant large vessel, which is still a work of art to this day. The knots on the JOY caps are all carefully tied by hand with gold threads. In 1974, Baccarat, France's leading crystal manufacturer, commissioned a crystal bottle for JOY, a delicate, faceted crystal bottle with a skirt-like line, each with a hand-engraved number as a mark of limited edition.
JOY has been a star in the world of perfume since 1930, captivating generations of women, including celebrities such as Julia Roberts, Jacqueline Kennedy, Princess Grace of Monaco. Grace Kelly, Queen of England, Elizabeth Tailor, Sophia Loren, and more. At the annual Oscars, the winning actors receive a $20,000 "hamper" containing a number of gifts carefully selected by a committee of experts, and JOY is selected for it. Now, 1 ounce of JOY perfume is worth about $400.
