
Elizabeth Arden (Shanghai) Cosmetics Trading Co., Ltd., a subsidiary of Unilever, began in the United States in 1910, and Qingqing Herb Perfume/Red Door Perfume/Eight Hour Moisturizer is widely welcomed in the market
At the beginning of the 20th century, a woman full of vision and dreams, Mrs. Arden, founded Elizabeth Arden Cosmetics, and nearly 100 years later, Elizabeth Arden became a well-known and popular makeup brand for women around the world.
Elizabeth Arden is a brand established in the United States in 1960, with a focus on perfumes and cosmetics as a small part of the business. In addition to the Elizabeth Arden brand, there is also a famous perfume brand Elizabeth Taylor.
Elizabeth Arden has a great reputation in the beauty world, and some have called Arden the nest of fragrances – "beauty is the fruit of nature and science". Arden's product line includes skin care products, makeup, fragrances, etc., and Arden's continuous performance and recognition from all over the world have made it a world-renowned cosmetics brand.
Elizabeth Arden is one of the world's most prestigious cosmetics and fragrance companies. Decades ago, Elizabeth Arden revolutionized the world's perception of beauty! Mrs. Arden combines beauty and sport with innovative ideas across generations, instilling in consumers the concept of healthy beauty and body shaping through the Red Door Salon.
Elizabeth Arden's fragrances include 5th Avenue, ArdenBeauty, GreenTea, RedDoor, Splendor, Sunflowers, TrueLove, etc. ElizabethTaylor's fragrances include BlackPearls, DiamondsandRubys, Passion, WhiteDiamonds, and more. Fifth Avenue was released in 1996 and has a top note of lilac, magnolia, French lily of the valley, bergamot, etc., a blend of Bulgarian rose, violet, lily of the valley, jasmine and many other flowers in the middle taste, and a finish of musk, sandalwood, irises, etc.
Elizabeth Arden is one of the world's leading cosmetics and fragrance companies. Catherine Zeta-Jones used to endorse it. Elizabeth Arden is arguably the original initiator of skincare, not only proposing the right anti-aging skincare routine, but even carrying forward the three skincare steps of cleansing, toning and emollient. Elizabeth Arden's first beauty salon was officially opened in 1910, offering facial beauty treatments and massages to ladies. After years of hard work in the beauty industry, Elizabeth Arden has been recognized for her products that have done an excellent job of bringing out healthy skin and anti-aging. The brand's Ceramides Space-Time Composite series contains molecular nails to effectively prevent aging; The spa series has a balancing and cleansing effect; Visible Difference is designed for oily and acne-prone skin; Millenium helps mature and tired skin to regain its youthful firmness.
Brand story
What began with a $6,000 saga, in 1910, a woman named Florence Nightingale Graham opened the first full-service beauty salon on New York's Fifth Avenue with $6,000 with her dream of beauty. The Red Gate Salon injected the concept of women's overall beauty into the beauty culture, and the women of Manhattan drove to the Red Gate Salon in luxury cars, and the Red Gate Salon became famous. Subsequently, Red Door Salon was established in countries all over the world, and at the same time, it also opened the channel of Elizabeth Arden's department store counters, and Red Door has become a classic symbol of the Elizabeth Arden brand.
Red Gate Salon was a pioneer in promoting the concept of whole-body beauty and wellness, and was the first to introduce a full line of skincare and makeup products to American women. By the time of her death in 1966, Ms. Arden's beauty empire had spread to 17 countries and 40 salons around the world, and in early 1990 Life magazine named her one of the "Most Important Americans of the Twentieth Century".