Founded in Italy in 1884, it became a brand of LVMH in 2011, a world-renowned high jewelry brand, known for its excellent quality/novel shape/excellent service
Bulgari Bvlgari - Gorgeous Italian jeweler. Bvlgari, a high jewelry brand founded in Italy in 1884, is derived from the essence of ancient Greek and Roman culture.
Bulgari was founded in 1884 and is headquartered in Rome, Italy. For more than 100 years, it has created countless prestigious pieces of fine jewelry, and is known for its exceptional quality, innovative shapes and excellent service, and today it is one of the world's most famous luxury brands. Bulgari's innovative designs are reflected in jewelry, watches, accessories, fragrances, skincare, hotels and resorts.
origin
The founder of the Bulgari brand, Sotirio Bulgari, came from a family of Greek silversmiths and was an expert in the production of precious silverware. At the end of the 19th century, Sotirio moved to Italy and opened his first shop in Rome in 1884 on Via Sistina. In 1905, Sotirio, with the help of his sons Costantino and Giorgio, moved the store to Via Condotti, where it became the Bulgari flagship store today.
At the beginning of the 20th century, Sotirio's two sons were fascinated by the fascination of gemstones, jewellery and watches, and developed their expertise and gradually took over the family business from their father. The period after the Second World War was a major turning point in the history of Bulgari's style. Costantino and Giorgio decided to break away from the rigors of the French goldsmiths' school and draw inspiration from Greco-Roman classical art, blending the Italian Renaissance aesthetic with the 19th-century Roman goldsmiths' style to create their own unique taste. By the 1950s and 1960s, Bulgari's innovative style had captured the hearts of the rich, famous and movie stars.
Vertical integration
Since 2000, Bulgari has been actively pursuing a vertical integration program, acquiring leading watchmakers Daniel Roth and Gérald Genta. In 2002, Bulgari acquired a 50% stake in Crova, a top jewellery brand, followed by its entire stake in 2004.
In 2005, the Bulgari Group acquired three more companies, including two Swiss watchmakers: Cadrans Design, which specializes in dials for top-of-the-line watches, and Prestige d'Or, which specializes in metal straps.
In the same year, Bulgari acquired all the shares of the Italian leather goods company Pacini and renamed it Bulgari Accessori S.r.l. Due to the success of the accessories collection, Bulgari opened accessories stores in Osaka and Tokyo, and the following year in Seoul, Milan and Florence. In 2007, the accessories boutique was opened in Rome and Singapore.
By 2007, Bulgari's efforts to promote vertical integration in the watch sector had borne fruit, with the ability to design, manufacture and assemble movements in-house for the first time in history. In 2009, the Bulgari Group launched the Sotirio Bulgari Tourbillon Quantième Perpétuel, the first watch manufactured in-house, with all movements and components manufactured in-house. Entirely developed in-house by Bulgari, the BVL 465 calibre features a transparent automatic tourbillon and perpetual calendar, as well as an innovative dual-coaxial retrograde hand display.
LVMH acquired Bvlgari for 4.3 billion euros
On March 7, 2011, LVMH announced the acquisition of Bvlgari, the world's third largest jewelry supplier from Italy, and LVMH issued a communiqué showing that the acquisition cost a total of 4.3 billion euros, maintaining the former's usual luxury style. This is LVMH's second acquisition of a well-known family business in six months, following the acquisition of a 17% stake in Hermès, and unlike its stake in Hermès, LVMH will have a 51% stake in Bvlgari in the future, with absolute control. The heirs of the family, Paul and Nicolas Bulgari, have already approved the deal.
