Founded in 1982 and officially entered the Chinese market in 2001, Shiseido's top-of-the-line beauty products are renowned for their unique "skin cell thinking theory" that provides cutting-edge beauty solutions, and the makeup line is known for its glossy powder cream
In 1982, the legendary brand CPB Skin Key was launched. Since its birth, this heart-shaped key has had the mysterious power to open the door to beauty. She grasps the wisdom linkage between the soul and the skin, and touches the hidden beauty of every woman with a unique aesthetic philosophy and cutting-edge technology. CPB The key to skin, the key to light on, fully unleash your beauty.
The key to rejuvenation
Skin, will think? CPB has achieved another outstanding achievement of the "skin cell intuition theory": skin is not only about thinking, but also about remembering. In the past, CPB used to create skin that shines from the inside by shielding cells from stress, based on the "skin cell thinking theory" that skin also thinks. In 2016, the SkinKey Research Center took its research to the next level and found that skin, like the brain, has NMDA receptors. As a result, the skin not only thinks (feels stress, chooses preferred ingredients), but also has a memory, and the skin forms memories of past injuries. The intuitive theory of skin cells allows these negative stresses not to become memories of the future, while forgetting the traces of age and activating the radiant beauty full of vitality.
The Secret of Glory
Utilising advanced skin anti-aging technology, CPB's superior radiant skin management system shields the skin from external stressors, leaving the skin radiant both on the surface and inside. CPB's innovative research and development of the core ingredient Brightening Complex Essence EX is more powerful and effective than the previous generation. When the skin is damaged by pressure, it relieves stress and repairs damage.
Golden cream
Since its inception in 1982, the legend of the cream has been passed down through the generations, and in July 2016, the seventh generation of the cream has evolved through the generations, awakening the multiple effects of anti-wrinkle, firming, moisturizing, repairing and anti-aging. Based on the theory of new skin cell thinking, the brand's star product, Jinzhi Cream, has launched an upgraded version, containing more than 50 kinds of essence ingredients, with a clean and vibrant complexion, plump and delicate and even skin texture, and radiant and clear and firm skin.
Crystal Eye Cream
Clé de Peau Beauté, the ultimate luxury skincare and make-up brand, has always adhered to the pursuit of cutting-edge technology and the ultimate in skin care since its inception. In December 2016, the company launched CPB Skin Key Eye Cream (Upgraded Version), which uses a crystal-like dazzling bottle design, continuing and upgrading the concept of CPB's SkinKey's exclusive [3D Eye Contour Aesthetics] to achieve the triple effects of "perfect three-dimensionality", "bright complexion" and "smooth texture". With the 3-action formula "3D Control Effect", "Triple Brightening Effect" and "Simulated Skin Effect", it can more effectively penetrate into the musculature around the eyes to comprehensively combat all the problems around the eyes such as dullness, fine lines, sagging, puffiness, etc., and bloom youthful eyes from the inside out.
Radiance softening powder
A radiant softening powder that integrates powder, contouring and highlighter, infused with inspired light softening technology, with a gentle touch, the delicate powder jumps on the skin like a starlight, making the skin as dazzling as the sun and the complexion blooming brilliantly.
Rosewood lipstick
CPB's luxurious three-dimensional lipstick is inspired by blooming roses, transforming the luster of roses at different moments into three kinds of light sensations: water satin, mercerized and foggy. A diamond-faceted, multi-faceted balm with a rich and delicate texture that nourishes the lips and reduces the appearance of lip lines.
