Nivea (Shanghai) Co., Ltd., founded in Germany in 1911, is a high-quality skin care and body care brand owned by Beiersdorf Company, and its emulsion/body lotion/skin cream/men's skin care and other products are favored by consumers
Nivea, a global skin care expert, provides women with professional skin health knowledge and has become a skin care brand that women are willing to get close to and accompany them.
The German skincare brand Nivea is owned by Beiersdorf AG (BDF). Founded in 1882 in Hamburg, Germany, the company develops, manufactures and sells high-quality skincare products, bandages and adhesive tapes.
Nivea's history began with the groundbreaking discovery of Eucerit, the first water-in-oil emulsifier, which made it possible for the first time to manufacture stable emulsions of this type. In 1911, Oskar Troplowitz, owner of Beiersdorf, worked closely with chemist Isaac and dermatologist Paul Unna to develop a body lotion based on the emulsion. In December 1911, the world's first long-lasting emollient was unveiled. Derived from the Latin word 'NIVUUS', which means 'snow white', Troplowitz named the moisturiser NIVEA, or Nivea. The first canoe design has a rich artistic imagination, reflecting the style of the times, but also in line with the mainstream concept of women's perception - delicate, fragrant, feminine.
By the 30s, Nivea had strengthened its concept as a skin cream for outdoor recreation, and Beiersdorf introduced a special tanning cream, which soon became approved for skin care and tanning effects. Using the Nivea weather calendar, Beiersdorf provides consumers with the weather conditions for the next two weeks. These weather forecasts, which represent weather trends in the form of graphs, are popular with the masses and contribute to the idea that Nivea is a skin cream for all seasons.
Today, more than 100 PhDs are developing natural, highly effective products at BDF's PGU Research Center, one of the world's most authoritative skin and medical research centers, and the results have made Nivea the world's largest skincare brand. Its brand image, "Nivea can give the gentlest care to the skin", has been deeply rooted in the hearts of the people.
Nivea's history in China dates back to 1930. At that time, Nivea moisturizer (then translated as "Nivea") entered the Chinese market, and spread all over the major pharmacies and department stores in Shanghai, Tianjin, Beijing, Hankou and Guangzhou, becoming a skin care product suitable for all ages and all seasons, enjoying a high reputation, thus winning a large number of loyal consumers. In the 80s, when China reopened to the outside world, Nivea became the first international skincare brand to return to China.
