L'OREAL Paris

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Presentation of L'OREAL Paris

L'OREAL Paris logo

L'Oréal (China) Co., Ltd., founded in France in 1907, is the world's leading beauty brand, starting with the world's first non-toxic synthetic hair dye, focusing on skin care products/hair dyeing appliances/dermatology/pharmaceuticals and other fields, known as the "Kingdom of Beauty"

L'Oreal Paris is the world's premier beauty brand! Inheriting the elegant French romantic temperament, with the footsteps of cutting-edge technology and professional skin care,L'Oréal ParisHand in hand with the world's popular "Hua Dan" with "starry stars", along the road of multicultural kings, through a century-old century "time tunnel", to construct the beauty of the supreme technology "Babylon Kingdom". L'Oréal Paris, the all-round fashion explorer of the beauty world, constantly refreshes and leads the way in beauty "from the tip of the finger to the end".

From a hair dye to the world's largest beauty empire

In 1907, at the age of 28, Eugène Schulaire invented the world's first non-toxic synthetic hair dye and named it L'Oreal. Over the next 100 years, L'Oréal's products have expanded from hair dye to skincare, sunscreen, makeup, hair color, hair care, men's and many other fields. A century later, L'Oréal has grown from a workshop to a global cosmetics powerhouse that prides itself on state-of-the-art scientific research.


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