Procter & Gamble (China) Co., Ltd., OLAY Olay, founded in 1950, is a skin beauty expert focusing on the research and development of skin care products/bath products
OLAY, a world-famous skincare brand, is one of the world's largest and China's largest skincare brands, as a powerful brand in P&G's beauty category. As a "professional skin care expert" in the minds of women, OLAY has been constantly adapting to the development and changes of the times to improve itself, and maintaining the image of a beauty leader in people's minds, so as to truly listen to the needs of women, backed by global high-tech skin care research and development technology, and constantly bring forth the new, so that "surprises start from the skin". At present, OLAY has become one of the brands of Procter & Gamble with annual sales of $1 billion in the world, bringing beauty surprises to more than 80 million women on five continents around the world. With more than 70 products in eight series, OLAY continues to contribute new beauty to Chinese women, and is committed to becoming a symbol of Chinese women's beauty.
OLAY was born out of an accident. During World War II, a military doctor refined a medicine to treat burns, and the military doctor's wife mistook it for a lotion, but after a few months, the skin became elastic and wrinkles were reduced, and OLAY skin care products were born.
This brilliant chemist is none other than Graham Wulff, who has been researching skincare. Finally, he concocted a product that restores moisture, moisturizes and protects the skin, and within 10 minutes of use, the skin looks soft and non-shiny, which is the first OLAY product, OLAY Moisturizer, which has started the brand's beauty legend for more than half a century.
Wulff's wife, Dinah, has been there to assist him in the development of the product, providing advice on how to perfect the formula, and she has been trying out his inventions until the best results are achieved. Together, they not only modified the product's properties, such as absorbency and oil, but also opted for a feminine pink and scent. Wait until they're satisfied with the recipe before they start making the first products.
Graham Wulff formed a company with Jack Rohr to promote his innovative products. Jack Roll's marketing skills and advertising planning were excellent, inventing the name Oil of Olay, writing packaging copy and designing logos. He also writes advertising copy that appears in newspapers and magazines as beauty columns, advising readers on which products to use.
Olay's success was so amazing that it soon spread throughout South Africa. The "column" type of advertising has proven to be very effective, constantly creating a fairly high demand for the product. In 1959, Graham Wulff began his activities in the UK. Within two years, Oil of Olay had enough money to set up its own manufacturing and distribution equipment. A similar approach was taken in 1963 when Olay was first introduced in the United States, with the same excellent results, and a local production line was built in 1964. Other early-stage market development countries include Australia and the Netherlands. Although the start was difficult, the results were also outstanding.
60年代末期，数间大型的United States公司在寻找未来有发展潜力的成功Skincare牌，他们清楚地看到玉兰油的未来一片光明，而且Graham Wulff在 1970 年9月与Richardson Merrill（之后于1985年由宝洁Procter & Gamble收购，更名为Richardson-Vicks）签定了出售协议。自出售之后，玉兰油的业务蒸蒸日上。如今，玉兰油全球销售额近十亿美金，成为世界上最大、最著名的Skincare牌之一。
The excellent skin care efficacy has been recognized by the world's beauty-loving women, and it has quickly sold well in more than 150 countries. In 1989, OLAY officially entered China, bringing the gospel of beauty to Chinese female consumers. As one of the first internationally renowned skin care brands to enter the Chinese market, OLAY has been committed to providing professional and comprehensive high-quality skin care products for Chinese women for more than ten years.
