Founded in 1997, it is a well-known brand of hydrating skin care products, rich in glacier mineral water code skin care series as a representative product, integrating scientific research, production and sales
Founded in 1998, Danzi Group is a cosmetics "high-tech" enterprise integrating scientific research, brand marketing, service and supply chain management. Danzi Group adheres to the corporate vision of "becoming a world-class brand", takes "making human beings more beautiful" as its mission, adheres to the values of "integrity, altruism, and customer-centric", and has successively established first-class brands such as "Danzi", "Water Code" and "He Energy". The market share of mainstream supermarket channels ranks among the top three, and e-commerce and CS channels are also in a stage of rapid development. The Group's flagship brand "Water Code" is a well-known brand of hydrating skin care products in China, and "He Energy" is a well-known brand of local men's skin care products.
Danzi never forgets the vision of "becoming a world-class brand", adheres to the value of "customer-centric", deeply understands and insights into customer needs, creates "screaming products" guided by the experience that exceeds expectations, and uses "three first-class" to ensure the superiority of the brand: first-class design, hiring international designers, and cooperating with first-class design institutes at home and abroad such as France and the Netherlands; First-class media, employing first-line stars Yang Mi, He Rundong, An Yixuan, Wang Likun as endorsements, and placing advertisements in the top three media in the country such as Hunan Satellite TV and Zhejiang Satellite TV; First-class R&D, bringing together the world's top R&D strength, and introducing international advanced precision equipment.
Adhere to the management philosophy of "benefit-oriented, systematic and humanized", continuously innovate and upgrade the business model, strengthen the matching of systematic management and business model of the enterprise, continuously build and optimize ERP, CRM, HRMS, SRM, WMS, MES, PLM, OA, BI and other management information systems, and establish a large database with the help of Ac Nielsen, McKinsey and other companies to realize management modernization, communication interconnection, and marketing precision, and continue to move towards the international market with the thinking and mode of Internet and logistics network.
"Ecological environmental protection, return to society" is the responsibility of Danzi Group, the company registered and established the "Guangdong Danzi Charity Foundation", has been 5.12 Wenchuan, Yushu, Ya'an, Yunnan arid areas, Sichuan Erping Primary School, orphanage home and so on a series of donations and support. We have always been committed to the beauty of the world with the spirit of "altruism", and passed the spirit of great love and great beauty of human beings to every corner of the motherland!
