Johnson & Johnson (China) Co., Ltd., Neutrogena, founded in 1954 in the United States, Johnson & Johnson's high-efficiency skin care brand, quickly restore PH value cleansing soap is highly favored, and it has a full range of professional skin care products such as fine white radiance/light sunscreen/deep cleansing/water activation/condensation and rejuvenation
Neutrogena is a highly effective skincare brand from Johnson & Johnson, the world's leading healthcare company. It has a full range of professional skin care products such as fine white radiance, light sunscreen, deep purification, water activation, and condensation rejuvenation. Neutrogena is a brand that is more trusted by consumers for skincare advice and can bring healthy and beautiful improvements to the skin.
Headquartered in Los Angeles, California, Neutrogena's founder, Emanuel Stolaroff, opened a small specialty cosmetics company, Natone, in 1930. In the early days, Natone only supplied products to beauty salons cooperated with professional film studios, but from 1940 onwards, it began to mass-produce and distribute products in general sales channels.
In 1954, on a business trip to Europe, Stolaroff discovered a distinctive transparent soap invented by the Belgian chemist Dr. Edmond Fromont. This soap is fundamentally different from ordinary soaps, it is very gentle, pure, can easily wash the skin, and will not leave any residue to irritate the skin, especially for acne, acne, pimple skin is effective. After 11 minutes of washing with this unique transparent facial soap, the skin will return to its normal pH level. Stolaroff named the soap Neutrogena and sold it in the United States. The name is derived from the Latin words: neutralis and genus, which means new birth. Taken together, the two words imply the meaning of creating a natural effect.
At the end of the 50s, advertising campaigns for "precious soaps from Belgium" began to appear in magazines such as Vogue and New Yorker. The $1 soap (other soaps cost 10 cents) was well received at the time. With the growth of sales and the popularity of celebrities such as Audrey Hepburn, the brand image of "Neutrogena" dedicated to high-end product development has taken root. In 1962, the "Neutrogena" brand soap became an image product of the company, and the official name of the company was changed from Natone to Neutrogena Corporation.
Neutrogena Facial Soap has become a must-have for many Hollywood celebrities, and has been recognized and highly respected by dermatologists and experts. Neutrogena's new product development is closely linked to the needs of dermatologists and the forefront of skincare research to ensure safe, gentle and effective skincare products. Neutrogena's good connections with dermatologists have earned it the respect and trust of the public.
Stolaroff's son-in-law, Lloyd E Cotsen, became president of Neutrogena in 1967. He began to incorporate his knowledge of human beings and cultures into the company. He has injected this miraculous soap with a higher level of medical expertise. Thanks to the combined efforts of the dermatologists employed by Cotsen, a new type of soap was born. Neutrogena was thus associated with dermatology and remains so to this day. Neutrogena went public in 1973.
露得清 (Neutrogena) 与皮肤科医生的良好连结，赢得了大众的高度推崇及信任，露得清 (Neutrogena) 也自此风行于全球85个国家。1994年，强生 (Johnson & Johnson) 公司将露得清 (Neutrogena) 纳入旗下，在获得More跨国企业资源的同时，露得清 (Neutrogena) 仍然保留了她原有的品牌风格Neutrogena way。
In the 70s of the 20th century, Neutrogena brand products included: hand creams, acne-making soaps, body oils, body lotions and other products. Since then, the product line has expanded at a miraculous rate, and today Neutrogena has become one of the world's largest personal care brands, with a product line spanning 10 categories, including skincare, haircare, men's products, and makeup products.
Recommend products that are suitable for the skin. It has always been at the heart of Neutrogena's philosophy. Neutrogena has won the international award of BEST OF BEAUTY, and its range of products has been sold in more than 50 countries and regions, and has become a household name in Hong Kong. In particular, its care for acne and the body has reached its peak.
As a leader in the skincare industry, Neutrogena has a long history of promoting consumer health and beauty, and its skincare, haircare, body care and makeup products have long been highly recommended by dermatologists and skincare beauty experts. In August 2004, Neutrogena officially entered the Chinese mainland market.
