Founded in 1994 as a young high-end fashion makeup brand and moisturizing skin care specialist, Laneige, a subsidiary of Amorepacific Group, developed Korea's first bottle of snowflake cream, and its makeup is well-known in the industry

Laneige, from Amorepacific Group, the largest cosmetics group in South Korea, is a Laneige cosmetics brand that fascinates young and fashionable women in Korea today. Nowadays, the freshness and happiness of LΛNEGE have "extended" from South Korea all the way to Hong Kong and Shanghai, and I have met and known "you" who love beauty.

The origins of Laneige can be traced back to the thirties and forties of the twentieth century, when everything in Korea was in ruins after the "baptism" of World War II. However, Korean women's yearning for beauty and the pursuit of a better life have not disappeared because of the burden of war and poverty, but have become stronger. Touched by the enthusiasm of Korean women for a better life, Mr. Suh Dae-geun (founder of Amorepacific Group), who returned from the battlefield with a keen eye, carefully studied and started from scratch, bought ingredients and brought them back to his home to make them, and finally developed Korea's first bottle of snowflake cream after continuous exploration and hard work.

Subsequently, Mr. Seo Dae-geun opened a cosmetics store at Sogoryeo Cosmetics CORENER, which attracted many beauty-loving women and inspired them to regain their dreams of beauty. Today, Amorepacific Group is the largest cosmetics company in Korea, with more than 250 researchers and three research institutes, and has become the No. 1 global cosmetics group in Korea and one of the top 20 in the world. In the 90s, Amorepacific Group incorporated a fresh and happy beauty culture into LΛNEGE, a brand inspired by the east coast of Korea. "Water" and "light" constitute the connotation of LΛNEGE happiness.