资生堂（中国）投资有限公司，PURE&MILD泊美，倡导“植物护肤”的化妆品品牌，专为中国女性所设计的专业护肤产品，亚洲领先、享誉全球的化妆品集团

PURE & MILD泊美是资生堂（中国）投资有限公司旗下倡导“植物护肤”的化妆品品牌。由Japan资生堂研究所专为中国女性开发，坚持植物，安心安全的产品。旗下共有植物水润、植物臻白、植物盈粹、植物纯净界、植物奢白五大植物系列、在全国8000多家店铺进行销售。

泊美（PURE&MILD):PURE就是纯净；MILD就是柔和；PURE&MILD泊美就是以天然的滋润，让肌肤留住青春的柔嫩，如同水泊一般，清澈美丽！

来自Japan的全新护肤系列—Pure&Mild(泊美)萃取法国产天然白百合和美国产天然芦荟的精华，能够充分滋润深层肌肤(角质层)，帮助肌肤恢复良好的新陈代谢机能，泊美护肤系列包括洁面膏、柔肤化妆水、保湿乳液、保湿面霜、眼霜等多款不同品种，充分满足肌肤护理的不同需要，为中国女性带来更娇嫩、美丽的容颜。

PURE&MILD泊美诞生于Year 20018月，是Japan资生堂专为希望永葆青春美丽的中国女性所设计的专业护肤产品。泊美品牌由Japan资生堂研究所开发，坚持以“配合天然植物精华，融入自然的力量，对肌肤百般呵护”为理念，为所有的爱美女性提供天然植物成分配合的安心产品。

Since its successful introduction to the Chinese market in 2001 with the "Basic Moisturizing Series", Pomei has continued to expand its influence in the mass cosmetics market at a steady pace of development. The successive launch of "Brightening and Whitening Series", "Vitality and Rejuvenating Series", "Botanical Hydration Series" and "Botanical Whitening Series" has enriched the product structure of the Pomei brand and attracted a large number of users.

In addition, in order to better meet the all-round skin care requirements of many beauty-loving women, Pomei has also recently enriched the product configuration of the plant moisturizing series, launched a deep makeup remover gel that can quickly remove stubborn makeup, a deep pore cleansing oil that can easily wash away blackheads and corner plugs in pores, and a deep nourishing hand cream that can keep the skin of the hands moisturized for a long time. The Pomei series of products are available in more than 5,000 Pomei cosmetics stores, and in March 2007, they began to enter department stores and Watsons in various regions of China. Pomei will continue to make efforts to let more women know about this product created by Shiseido Research Institute in Japan for Chinese women and enjoy Shiseido's professional technology.