A large enterprise under China Gold Group, engaged in the comprehensive development, design, production, sales and consulting services of gold, diamonds, jewelry and other products
China Gold Group Gold & Jewelry Co., Ltd. (hereinafter referred to as "China Gold Jewelry") is a large-scale professional gold jewelry production and sales enterprise specializing in the operation of the "China Gold" brand, and is a holding subsidiary of China Gold Group Corporation, carrying the important mission of "China Gold" to extend the industrial chain. CICC Jewellery is the second batch of mixed-ownership reform pilot units approved by the National Development and Reform Commission, and has successfully introduced CITIC Securities, JD.com, Industrial Bank, Zhongrong Trust, CCB Trust, Yuexiu Industrial Investment and Junyuan Capital through capital increase and share expansion, covering top domestic securities companies and internationally renowned Internet companies, industrial groups with market-oriented genes and financial enterprises with strong comprehensive strength. Among them, CITIC Securities has rich experience in asset management and a complete commodity business chain, JD.com's performance in the fields of e-commerce, finance and logistics is highly influential in China, Industrial Bank, Zhongrong Trust and CCB Trust can tailor domestic and overseas financial service solutions, and Yuexiu Industrial Investment and Junyuan Capital can provide comprehensive support for the business layout in various regions of the country, all of which will enable customers to receive a full range of services provided by CICC Jewelry.
Since its establishment, CICC Jewellery has adhered to the enterprise spirit of "sincerity, gold and stone", implemented the action tenet of "rushing the market, gathering popularity, and building brand", vigorously practiced the service concept of "gold for the people", and fulfilled the social responsibility of "central enterprises for the people".
In more than ten years of business practice, we have actively explored and innovated, and gradually become an innovator and leader in the field of physical gold consumption and investment. From the official debut of "China Gold Investment Gold Bars" in 2006, to the first launch of "99999 to pure gold" in 2008, from the perfect presentation of the "Zhen Rujin" high-end jewelry brand in 2012 to the gorgeous debut of the "Zhen Shangyin" fast fashion jewelry brand in 2014, CICC Jewelry has formed a multi-brand with "China Gold" as the parent brand, "Zhen Rujin" and "Zhen Shangyin" as the sub-brands, integrating design, processing, wholesale, retail and service. The whole gold jewelry industry chain complex with five sales channels parallel to major customers and e-commerce. China's gold series products enjoy a high reputation in the industry and consumers for their purer, redder, more valuable and more beautiful value pursuits.
Buy gold, sell gold, invest in gold and go to China Gold! CICC Jewellery has continuously improved and expanded its channel sales, formulated a strategic plan of "big brand, big marketing, and big data", established a business model of "chain monopoly", and established 30 brand service centers and more than 2,000 specialty stores across the country, creating a new gold jewelry sales empire.
Group purchase gold, custom gold, online gold, and gold to China! CICC Jewellery continues to expand its business scope, actively provides customers with more investment and financing tools and capital services, launches investment and customization business of precious metals, and strives to build a B2C online shopping mall platform for China Gold, effectively providing consumers with a "pleasant, professional and fast" new online shopping experience.
Sincerely, the golden stone is open! CICC Jewellery continues to provide consumers and investors with the most reliable gold jewellery and diamond products and other services with the mission of "enhancing the value of Chinese gold in the minds of investors and consumers" and the business philosophy of "winning by brand, channel, scale and service".
