Founded in 1999, it is a jewelry retailer focusing on diamonds, a jewelry chain brand with fashionable designs and fashion, and a large-scale enterprise specializing in jewelry design and production
Rooted in China and blooming in the spring of China's revival, Chow Tai Sang has vigorously launched a retail chain business of diamond jewelry and other jewelry in China since the 90s of the last century, starting a new chapter in the brand's legend.
Since its establishment, Chow Tai Sang has been unswervingly committed to the promotion and dissemination of diamond culture, and has spared no effort to implement the all-round promotion of brand value. During this period, China's jewelry industry has also completed the transformation from quantitative expansion and extensive operation to focusing on quality and building brands, and the excellent jewelry brands represented by Chow Tai Seng have comprehensively improved their own operation and service management system and become the backbone of the development of the industry.
With profound brand image precipitation, mature chain profit model, perfect chain distribution operation system, comprehensive training and supervision system, complete logistics and distribution management, high-quality customer service, excellent product quality, leading product design and development concept, and strong resource optimization and integration capabilities, Chow Tai Sang has realized the leap from the first vitality of the enterprise with products as the core to the second vitality with characteristic services as the core! Adhering to the business philosophy of "sincere service, excellence and innovation" and adhering to the "flying dragon strategy" that takes off with the great motherland, Chow Tai Sang people interpret the consumer-oriented purpose with excellent wisdom and lofty ambition, and give full play to the chain monopoly operation and win the trust of consumers in the market.
Meticulousness and hard work have paid off, and the chain monopoly business has flourished, showing a strong development trend. So far, it has 40 regional operation and management agencies, and the marketing network covers more than 300 large and medium-sized cities in 32 provinces, municipalities, autonomous regions and municipalities directly under the central government, and the chain stores / cabinets will stride towards 2,000, and have been highly praised by relevant national departments and all walks of life, enjoying high visibility and reputation, well-known protection, the first batch of 100 famous enterprises in China's product quality electronic supervision network, the creation of China's jewelry brand leading enterprises, 2011 China's 500 most valuable brands, The 2011 CCTV China Brand of the Year, EY China's Most Promising Enterprise and many other honors are the true testimony of Chow Tai Sang's abundant business wisdom and hard work. Chairman Zhou Zongwen was awarded the title of "Shenzhen Special Economic Zone 30 Years of Outstanding Contribution Enterprise and Industry Leader" for his outstanding contributions, becoming a recognized industry leader inside and outside the industry.
In the future, Chow Tai Sang will adhere to the core values of "adhere to love, integrity, responsibility, and forge ahead", sincerely serve, excel and innovate, dedicate beauty to customers, convey love, seek benefits for shareholders and employees, and achieve mutual benefit and win-win with partners, create a hand-me-down brand, create a prosperous era of jewelry, shine in China, and fly with the dragon.
