Shanghai Lao Fengxiang Co., Ltd., founded in 1848, is a time-honored brand in China, a classic jewelry brand spanning three centuries, a national model of the domestic jewelry industry, and a large-scale enterprise group integrating R&D, design, production and sales of jewelry

Founded in 1848, the national brand Lao Fengxiang, set "research and development, design, production and sales" in one, with a number of professional factories, research institutes and more than 3,000 sales outlets throughout the country, with a complete industrial chain, diversified product lines, its gold, silver, platinum, diamonds, white jade, jade, pearls, gold inlaid jade, colored gemstones, enamel, red coral and other categories of jewelry, as well as ivory carving, K gold glasses, craft tourism souvenirs, etc. are also widely acclaimed, is China's jewelry industry in the historical heritage, Leading enterprises in terms of scale, channel and brand value. In 2015, Lao Fengxiang stood out with an operating income of 35.712 billion yuan and a profit of 1.901 billion yuan.

At the same time of rapid development in China, in line with the development direction of "based on Shanghai, covering the whole country and facing the world", Lao Fengxiang has successively opened 9 silver building stores abroad, reflecting the confidence that Lao Fengxiang is steadily advancing the strategic goal of developing from "the leading brand of the national jewelry industry to the international famous brand". Lao Fengxiang brand is also constantly sublimated in the development, and has been shortlisted in the "Top 500 in China" and "Top 100 Luxury Companies in the World" for many times, and has been on the list of "China's 500 Most Valuable Brands" at the World Brand Conference hosted by the World Brand Laboratory for 12 consecutive years, with a brand value of 22.291 billion yuan in 2016.