Founded in 1996, it is a jewelry enterprise focusing on K-GOLD's well-known retail brands, famous trademarks in Guangdong Province, and famous brand products in Guangdong Province, integrating R&D, design, production, processing and sales services
ADK is part of the Manna Group, its K-GOLD-focused retail brand.
In 1996, ADK sowed, sprouted and grew like a seed. The founder, Mr. Zheng Gengjian, founded the Ganlu Group and the ADK brand with his advanced perception of fashion and full of passion. While industry colleagues continue to export a large number of homogeneous jewelry to the market, Ganlu Group, as one of the pioneers in the fields of R&D and design, production and processing and sales service in Chinese mainland's jewelry industry, has a world-class product design level and international brand management concept. Relying on the strong strength and abundant resources of the group, ADK began to choose a unique path, that is, to focus on the design and development of K-GOLD products, starting from production and processing, with the focus of craftsmanship, so that the products and processes stand out in the jewelry industry, and laid a deep foundation for the transformation of the ADK brand.
2001: Entering the 21st century, the jewelry industry is facing a major reshuffle. At this time, the company also integrated internal and external resources, adjusted the business philosophy in a timely manner, successfully realized the transition from production and operation to brand management, gradually got rid of the family workshop management mechanism in the enterprise management model, and transitioned to a modern management system, and took the lead in the industry in the same year to pass the ISO9001:2000 quality management system certification, which provided an absolute guarantee for the excellent product quality of the ADK brand.
As the earliest jewelry brand in China to introduce K-GOLD products from Italy, on the basis of the introduction of Italian K-GOLD, ADK has gradually focused on the localization of K-GOLD in production and research and development, and fully absorbed the nutrients of Italian K-GOLD in design and creativity. ADK has conducted more in-depth research and discussion on the aesthetics and characteristics of oriental women, and has designed and developed a series of K-GOLD products suitable for oriental women to wear, making K-GOLD possible for life.
In 2003, the company established a jewelry R&D and design center, focusing on the development of intellectual property rights. Became the designated supplier of the World Gold Council, and began the next six years of cooperation to promote K-GOLD in Chinese mainland. In the same year, it cooperated with UNOAERRE ITALIASPA for the first time to export K gold and diamond-encrusted K gold jewelry to Italy, successfully opening up overseas sales channels and taking the step of international trade. In the same year, senior leaders of the World Gold Council (WGC) visited ADK and extended a "hand of friendship" to ADK and became a long-term strategic partner. So far, ADK and WGC have been walking side by side in the field of K-GOLD, promoting the rapid rise and rapid development of K-GOLD in China.
A (ARTISTIC), D (DREAM), and K (KALEIDOSCOPE Kaleidoscope) carry the lofty mission of K-GOLD's life. ADK, a gold jewellery leader known as the "Global K-GOLD Private Owner", has distinguished itself in the K-GOLD field with its "Art? Revere? "life" as the concept, constantly stimulate consumers' infinite enthusiasm for K-GOLD, to create a unique K-GOLD gold kingdom.
