Zhejiang Yuewang Jewelry Co., Ltd., one of the top ten brands of jadeite, a well-known jewelry brand, began in 1901, a famous trademark in Zhejiang Province, a famous brand in Shaoxing, focusing on the operation mechanism of design/base production/unified distribution/chain operation, specializing in the production and operation of gold jewelry, gemstone jewelry and jade and various handicrafts

Yue Wang Jewelry, originated from the "Chen's Silver Building" founded in 1901, has a history of 100 years. In the early seventies of the 20th century, the third generation of the original Chen's silver shop - Mr. Chen Yanfu, the only master of arts and crafts in the jewelry industry in Zhejiang Province, founded the "Shaoxing Gold and Silver Jewelry Factory" according to the family tradition, and continued to write the history of the leading enterprises in the gold and silver jewelry industry in Zhejiang Province for nearly 20 years. In the early 90s, the fourth generation of the Chen family founded Shaoxing Yuewang Jewelry Gold Store, and established the development goal of "promoting jewelry culture and revitalizing time-honored jewelry brands", and actively expanded the chain operation with the "Yuewang" trademark as the brand. In 2000, Shaoxing Yuewang Jewelry Co., Ltd. wholly acquired Shaoxing Gold and Silver Jewelry Factory and established Zhejiang Yuewang Jewelry Co., Ltd. The company's total assets are 250 million yuan. The company mainly produces and operates gold, platinum, K gold jewelry, diamonds, gemstone jewelry, jade and various handicrafts.

As a private enterprise, the company relies on its leading business philosophy and innovation ability and mechanism advantages, with the support of strong product design capabilities and production capacity, with good reputation, recognized quality, perfect service, professional management and reasonable price, to rapidly expand the market. It has successively opened 60 wholly-owned chain stores in more than 30 cities in Shaoxing, Jiaxing, Huzhou, Jinhua, Taizhou, Quzhou, Ningbo and Hangzhou. In 2003, the company built a jewelry design center and a large-scale production base in Shenzhen, and basically formed a professional design, base production, unified distribution, chain operation mechanism. At present, the company has become a large-scale gold and silver jewelry production and chain organization in Zhejiang Province, and has reached strategic cooperative relations with dozens of internationally renowned jewelry institutions, and also enjoys a good reputation in the same industry in the country.

In recent years, the company has achieved remarkable business performance, sales profits and taxes have risen significantly, market share and customer satisfaction have been continuously improved, and many awards have also been obtained. As a group member of China Gem and Jade Association and vice president of Zhejiang Gem and Jade Association, the company has been awarded the title of the first batch of "Assured Demonstration Stores" in China's jewelry and jade jewelry industry, "Excellent Public Image Enterprise" in Zhejiang Jewelry and Jade Jewelry Industry, "Product Quality Trustworthy Unit" in Zhejiang Province, "Four-star Service" Unit for Service Standardization in Gold and Jewelry Circulation Industry (currently the highest level), "Best Store" in Shaoxing City, "Best Business and Trade Enterprise" in Shaoxing City, and "Consumer Trustworthy Unit" in Shaoxing Commercial Enterprises. The 6th "Consumer Trustworthy Unit" in Zhejiang Province, "AAA Unit for Industrial and Commercial Enterprises" in Zhejiang Province, "Recommended Commodities by Consumer Association" in Zhejiang Province, "Excellent Supervision and Liaison Station Directly under the Municipal Consumer Association", "Yuewang Trademark" has also been rated as "Famous Trademark" in Shaoxing City, "Famous Brand" in Zhejiang Gem and Jade Industry, "Shaoxing Famous Brand", "Famous Trademark" in Zhejiang Province, "Chinese Gold and Silver Jewelry Famous Brand" and other honors.