
Shenzhen Hehe Baitai Jewelry Co., Ltd., one of the top ten brands of jewelry, a famous trademark in Guangdong Province, a famous brand in Guangdong, vice president of China Jewelry and Jade Jewelry Industry Association, a large-scale gold jewelry processing manufacturer integrating jewelry research and development, production and processing, wholesale and brand operation
Shenzhen Hehe Baitai Jewelry Co., Ltd. was established in August 2008, "Hehe Baitai" originated from the "Qi Men Dun Jia" - Bamen Ke Ying General Tips: "Where there is a plan, it is appropriate to follow the name of the official business, and Baiji Baitai." Take harmony and make everything good". As a wholly-owned subsidiary of Baitai Group, Hehe Baitai Company is one of the largest retail terminal investment managers and operation service providers in China's jewelry industry, and has more than 400 self-operated stores and franchise stores in China so far. Its independent operation of the "Baitai Jewelry" brand enjoys a good reputation in the industry, and has been committed to the inheritance, promotion, breakthrough and innovation of traditional crafts, constantly launching new products, continuing to develop innovative processes, and continuing to develop new processes such as fantasy gold, colorful gold, Yuncai gold, and exquisite gold.
In 2006, Baitai held the first fashion gold forum, and took the lead in the industry to put forward the new concept of "cultural gold, fashion gold", so that China's gold jewelry industry developed to a new starting point. In 2008, Baitai Group officially launched the "Baitai Jewelry" franchise chain business, implemented the brand strategic franchise chain plan, and was committed to building the first brand of gold jewelry in China, fully promoting the cultural connotation of gold jewelry, and extending the spirit of Baitai to the terminal market.
Baitai Jewelry adheres to product innovation, process innovation and technological innovation, vigorously develops technologies and products with independent intellectual property rights, and continues to develop emerging technologies such as "colorful gold", "filigree gold", "phantom gold" and "exquisite gold". In 2009, at the fourth China Beijing International Cultural and Creative Industry Expo, it was rated as "Chinese National Art Treasures", and the jury believes that "the work is one of the most culturally creative, highest-tech, and most exquisite gold jewelry handicrafts launched in recent years". At the 6th China (Shenzhen) International Cultural Industry Expo, "Baitai Hepan" won the national award - China Arts and Crafts Cultural Creativity Award Special Gold Award.
Since 2009, Baitai Jewelry has held a cocktail party to interpret the culture of harmony for five consecutive years with the theme of "Impression of Baitai and the Beauty of Harmony". In 2014, under the leadership of Zhou Cankun, chairman and president of Baitai Group, Baitai Jewelry successfully held the 2014 National Franchisee Conference, and on this basis, it opened up the market, served customers, and explored the path of differentiated development: not only the pursuit of product shape, design differentiation, but also from the culture, concept, brand value and other aspects to distinguish, at the same time, through the consumer's accumulated real feelings in product quality, technology and service, precipitated into a unique brand connotation, clearly distinguished from many other brands , and then create a differentiated brand image. In the future, Baitai Jewelry will continue to fulfill the mission of "delivering beautiful emotions with excellent quality and service", and strive to become the flagship enterprise of the retail terminal in the jewelry industry.