DR has set up a global design center in Paris, France, and cooperates with internationally renowned jewelry designers for product research and development, creating DR's exclusive high jewelry pieces with a pioneering perspective and exquisite craftsmanship. DR diamond rings have 200 patents and are the wedding ring of choice for 14 world champions. Up to now, DR's self-operated true love experience store covers more than 200 cities around the world, with more than 30 million new media fans, and has successfully led the true love culture on a global scale, attracting more and more users to join DR's "true love camp", among which many celebrity fans have taken the initiative to choose DR to witness the promise of love.
Over the years, DR has always shouldered the brand mission of "helping more people express love and make love happy for a long time", constantly witnessing users' true love stories, relying on its own brand influence, advocating true love culture, and showing the world a romantic, loving, fashionable and sincere brand image.
Product range
Diamond Engagement Ring: A DR engagement ring that can only be customized for one person in a lifetime, representing the only true love commitment in a lifetime.
Wedding rings: DR wedding rings worn by both parties together solemnly declare the intimacy of a lifetime.
Anniversary gifts: Continuing the promise of "loving one person for a lifetime", witness every happy and romantic surprise moment.
Wedding gold: Chinese wedding accessories that only give one person in a lifetime, implying that love is stronger than gold and gold and jade are good.
Brand honors
1. In 2017, it was selected as one of the "Top 500 Asian Brands" with a brand value of 27.442 billion yuan.
2. In 2018, it was selected as the best brand of Asian jewelry JNA of the year
3. In 2019, he won the Bazaar Jewelry Annual Outstanding Jewelry Design Award
4. 2021 JWA World Jewelry Awards - Brand of the Year Award
5. In 2022, it won the bronze award of the IDA International Design Award in the United States
6. In 2022, it won the "Best International Proposal Diamond Ring Brand of the Year" by Hong Kong HKCT
7. In 2022, he won the gold medal of MUSE International Creative Awards
8. In 2023, the world's No. 1 proposal diamond ring market certification
9. In 2023, it won the FDA French Design Award Gold Award
Brand public welfare
Over the years, DR has continued to witness the true love stories of users, relying on its own brand influence, advocating true love culture, and fulfilling the social responsibility of the brand——
In October 2021, DR, together with the School of Media and International Culture of Zhejiang University and the School of Computer Science and Technology of Zhejiang University, carried out a "Survey on the Satisfaction of Chinese Urban Residents' Marriage Status" to explore the current marriage status of contemporary Chinese urban residents and the potential reasons affecting the quality of marriage, aiming to help users find the key to improving the quality of marriage.
In February 2022, DR teamed up with Professor Liang Yongan of Fudan University and other well-known scholars to create the "DR Global True Love Classroom", focusing on the three key words of "prudence, firmness, and cherishing", facing the Z era, and jointly discussing the answers to make love better.
In January 2023, DR and MadameFigaro, a top French fashion magazine, launched the "Looking for 100 Diamond Wedding Couples in the World" true love action, telling the true love stories of 100 pairs of diamond wedding seniors, so that more people can see the appearance of true love and find the original intention of love.
In August 2023, DR Diamond Ring cooperated with the Natural Diamond Association to carry out the public welfare action of "Thank You, Benefit from Protection". Sheltering millions of wildlife and helping to protect endangered species, we celebrate the value and brilliance of natural diamonds. Convey the value of sustainable natural diamonds and the belief of true love to more users, and at the same time gather partners from all walks of life to achieve a dynamic balance between man and nature.
*Source: Frost & Sullivan's research completed in July 2023 based on the sales volume of diamond engagement rings in the global market from 2020 to 2022, professional diamond ring brands are defined as professional diamond jewelry brands that do not rely on the sale of precious metals as their main source of revenue
