Founded in 1984, it is a global lifestyle brand, an American brand that perfectly combines the value and style of watches, and is known for its rich and diverse accessories

Fossil is a global lifestyle brand with a focus on fashion accessories. Founded in 1984, Fossil was one of the first American brands to combine the value and style of a watch, which is no longer just a timekeeping tool, but also a wrist necessity that expresses personal style. Since then, Fossil has become a popular brand in the United States. Today, Fossil is internationally renowned, with more than 390 stores in more than 90 countries around the world, a strong global e-commerce network, and is known for its eclectic lifestyle and wide range of accessories, including watches, bags, jewelry, and clothing.

Fossil was inspired by the joyful, positive, and creative design style of the American Middle Ages, creating an authentic and distinctly American vintage aesthetic. All of our products reveal classic American retro elements. Its one-of-a-kind design always inspires endless possibilities, blending the classic past with the future of fashion. Our team of designers are renowned for their long history, but they are constantly striving for excellence, finding inspiration from emerging lifestyle and fashion trends to create new and unique products for customers around the world. At the same time, we are committed to keeping our products consistent with the brand's essence, theme and brand image. Our products are original, casual and eclectic, always showing your personality and style.

Fossil's portfolio of world-class brands sets it apart in the global market. Our brands FOSSIL, RELIC, MICHELE, ZODIAC, Skagen Denmark have a wide range of fashion accessories. Our success in the fashion accessories sector has led to licensing agreements with some of the world's top brands, including Emporio Armani, DKNY, Armani Exchange, Michael Kors, Diesel, Burberry, Marc by Marc Jacobs, Adidas, and Karl Lagerfeld.