Shanghai Golden Rabbit Enterprise Development Co., Ltd., a well-known and famous woolen sweater brand, began in 1979, a famous trademark in Shanghai, specializing in the production of cashmere sweaters/cashmere children's clothing/cashmere underwear/wool underwear and other products

Shanghai Golden Rabbit Enterprise Development Co., Ltd. was established in November 2001 (formerly known as Shanghai Golden Rabbit Woolen Sweater Factory, which has a history of decades) Mr. Zhou Renzhong served as the chairman and general manager of the company.

"Golden Rabbit" trademark was registered in 1979, it is not only a famous golden sign in Shanghai's knitting industry, but also a well-known brand in China's garment industry. Since the 80s, Golden Rabbit products have won the title of Shanghai Famous Products; In 1991, it was awarded the "First National Well-known Protection Nomination Award", in 1992, it was rated as "Shanghai Famous Trademark", and from 1995 to 2010, it was rated as "Shanghai Famous Brand Product" for 15 consecutive years. In 2005, 2008 and 2011, Golden Rabbit was rated as "Shanghai Famous Trademark" for three consecutive times.

The company specializes in the production of "Golden Rabbit" cashmere sweaters, cashmere children's clothing, cashmere underwear, woolen sweaters, wool pants, wool underwear and other products, fashionable style, elegant color, exquisite workmanship, excellent quality, rich variety, deeply loved by customers all over the country. Sales outlets are also located in various provinces and cities across the country.

The company has a long-term engaged in the apparel industry, strong comprehensive quality, high professional standards of staff team, development, design, production force is very strong, every year the company will launch dozens of new cashmere wool clothing series products, and constantly meet the needs of customers for innovation, beauty.

The company has always adhered to the policy of "integrity, development and development", and constantly strengthened its core competitiveness, in order to develop the national economy and realize the commitment of "allowing ordinary people to wear cashmere sweaters", the company has concentrated its superior strength in the development of cashmere series products, and passed the ISO9001-2000 quality management system certification, 07 years the company also introduced high-tech computerized flat knitting machines from Switzerland, so that the company's management level, technology development, production capacity, product quality and so on to a new level.

With modern information management, high-quality fashion products, direct-to-customer marketing methods, and perfect after-sales service, the company has won more and more market share.

On May 9, 2009, Shanghai TV's "News Comprehensive" channel and May 19, 2009's "Xinmin Evening News", both news media reported on how the restructured Golden Rabbit Company continued to create new achievements in the new era of reform and opening up.

In September 2011, the Golden Rabbit Taobao flagship store officially set sail, and the Golden Rabbit company wholeheartedly welcomes the majority of netizens to buy on Taobao.