Founded in 1927, it is a time-honored brand in China, a well-known warm clothing brand, a leader in the wool textile industry, and a large-scale textile group integrating velvet, knitting, clothing and home textile industries
Hengyuanxiang is a Chinese time-honored brand founded in 1927.
Hengyuanxiang Group's products cover cashmere, knitting, clothing, home textiles and other categories, and its brands include "Hengyuanxiang", "Caiyang", "Xiaonan" and so on. The comprehensive sales volume of wool and woolen sweaters has maintained the first place in the industry all year round. As a large wool use enterprise in China and even the world, Hengyuanxiang uses more than 10,000 tons of wool annually, and one out of every ten sheep in the world is used by Hengyuanxiang.
Hengyuanxiang Group is the earliest enterprise to implement brand operation after China's entry into the market economy (1991), and it is also the earliest enterprise to carry out franchising in China (1999). Hengyuanxiang currently has more than 100 franchised factories, more than 500 franchised dealers and more than 7,000 franchised sales outlets. The coverage rate of sales outlets in China's provincial markets is 100%, the coverage rate of prefecture and municipal market outlets is more than 94%, and the coverage rate of county-level market outlets is more than 60%. In 2010, Hengyuanxiang (Beijing) Company was formally established.
Brand is the most valuable asset of Hengyuanxiang Group. Mr. Milton Kotler, the world's marketing master, and Mr. Francis McGuire, vice chairman of the International Brand Alliance and chief consultant of Coca-Cola, all gave Hengyuanxiang a high evaluation of the brand and praised Hengyuanxiang as China's "Coca-Cola"!
In the process of accelerating the development of the brand, Hengyuanxiang Group actively forges ahead, organizes and participates in a series of international large-scale activities, and accelerates the realization of the lofty mission of Hengyuanxiang brand to become a part of history.
On December 22, 2005, Hengyuanxiang Group officially became the sponsor of the Beijing 2008 Olympic Games, which is the first non-sports textile and garment enterprise sponsor in the history of the Olympic Games; On November 30, 2008, Hengyuanxiang became the first partner of the Chinese Olympic Committee; In 2010, Hengyuanxiang became a licensed manufacturer and retailer of the Shanghai World Expo; On November 20, 2012, Hengyuanxiang continued to be a sponsor of the 2013-2016 Chinese Olympic Committee. Hengyuanxiang has successfully created ceremonial costumes for the Chinese sports delegation of the Beijing and London Olympic Games, and will continue to dedicate wonderful dresses to the Chinese sports delegation of the Rio Olympics in Brazil. In 2014, Hengyuanxiang officially became the organizer of the 2015 Laureus Awards, the Oscars of the sports industry, which is also the first company to become the organizer of the Laureus Awards.
While winning many awards, Hengyuanxiang Group currently holds 6 world records as the "King of Velvet": including the world's thickest velvet, the largest velvet ball, the longest velvet straight needle, the most expensive velvet, the finest wool (fabric), the largest hand-knitted sweater; In addition, Hengyuanxiang is also the first enterprise in the industry to obtain the Pure Wool Mark (1991), ISO9002 certification (1996), National Quality Award (2006) and other awards.
