Huzhou Zhenbei Cashmere Products Co., Ltd., one of the top ten brands of woolen sweaters, began in 1986, Zhejiang famous brand products, high-end fashion cashmere clothing brand, set washing, carding, dyeing, spinning, knitting, sales as one of the all-round wool spinning enterprises
The fashion and eye-catching of pearls lies in the meticulous carving and naturalness. The formation process from a grain of sand to a pearl not only achieves eternal value, but also witnesses the perseverance, firmness and wisdom of the shell.
Pearls are to shells, just as brands are to enterprises, a good brand must be born from excellent enterprises, and grow in a market environment full of wind and waves; In the torrent of the market, Zhenbei enterprises go against the current, pursue "quality creates classics, fashion leads the trend", and strives to dedicate excellent quality Zhenbei products to thousands of consumers.
Brand positioning
A. Market positioning - high-fashion cashmere clothing brand
B. Core target consumer group - 30~60 years old female/male middle and high-income group
C. Brand style - fashionable, dignified, noble and classic
Company Profile
Huzhou Zhenbei Cashmere Products Co., Ltd. was founded in 1986 and is located in Huzhou, a historical city in the south of the Yangtze River with a highly developed textile industry; The company's products are mainly cashmere yarn, cashmere sweaters, velvet sweaters, silk sweaters, cashmere coats, cashmere underwear, milk protein fiber underwear and other products. The company covers an area of 600 acres, with more than 3,000 employees, 600 stores, and a perfect marketing network covering more than 30 provinces, autonomous regions and municipalities directly under the central government, and more than 200 prefecture-level cities.
The company took the lead in the cashmere industry to pass the ISO9001:2000 international quality management system certification, ISO14001:2004 environmental management system certification, GB/T28001-2001 occupational health system certification; It has successively obtained more than 70 patents such as "machine-washable cashmere sweater", and its technologies are at the leading level in the same industry in China; It has successively won the honorary titles of National High-tech Enterprise, China's Top 100 Enterprises in World Productivity Independent Innovation, China's Top 100 Private Enterprises with the Most Competitive Potential, China's Famous Brand, Top 100 Enterprises in Zhejiang Province, and Green Enterprise in Zhejiang Province. For eight consecutive years, it has been taken by the State Information Center.
