Hengyuanxiang Group's fashion and art life brand, covering clothing, knitting, home textiles, car home and other fields, with rich color design and artistic expression for the unique style
Fazeya was born in early 2003, is the consumer brand of Hengyuanxiang Group, it and Hengyuanxiang brand parallel development, sharing resources, is an important milestone in the history of Hengyuanxiang Group brand development.
The main logo of the Fazeya brand is Hengyuanxiang Chinese Year of the Goat mascot - Caiyang. From September to December 2002, Hengyuanxiang Group spent a total of 25 million yuan to collect the mascots of the Chinese Year of the Goat on CCTV and more than 50 authoritative media across the country. In the end, the colorful sheep (clay sheep) made by Hu Xinmin, a clay sculpture artist in Baoji City, Shaanxi Province, was rated as the mascot of Hengyuanxiang Chinese Year of the Goat by the authoritative media. At the beginning of 2004, Hengyuanxiang Group successfully registered the three-dimensional trademark of "Fazeya" clay sculpture color sheep in the Trademark Office of the State Administration for Industry and Commerce. As a result, Fazeya became the first brand to embark on the national business card - stamps.
The full name of Fazeya's English trademark is Fashionable zealous young adult, which originally means: fashionable and enthusiastic young people. After years of development, Fazeya brand has become a well-known youth, fashion and leisure brand with Hengyuanxiang's personality.Fazeya not only adheres to the culture and concept of the Hengyuanxiang family, but also focuses on creating its own unique brand personality, and constantly devotes its efforts to brand culture and product design, and strives to create more value for consumers and franchisees.
Fazeya brand industry now involves three major sectors: Caiyang knitting (original Fa Cai Yang knitting), Cai Yang clothing (original Cai Cai Yang clothing), Cai Yang Home Textile (original Cai Yang home textiles).Shanghai Caiyang Knitting Co., Ltd. specializes in Fazeya brand knitting products, including woolen sweaters, cashmere sweaters, wool pants, socks, scarves, etc.Shanghai Caiyang Garment Co., Ltd. specializes in Fazeya (Caiyang) brand clothing series products, including suits, jackets, shirts, pants, underwear, etc.Shanghai Caiyang Home Textile Co., Ltd. specializes in Fazeya (Caiyang) brand home textile products, products involving bedding, kits, single products and other home textiles. In 2006, the Fazeya brand set foot in the automotive textile industry, with high-end sheep shearling car cushions as the core product, and once again broadened its product field.
